Manager, CRM Email Marketing

1 week ago

los angeles, United States Calculated Hire Full time

Manager, Email Marketing

Hybrid in Los Angeles


Job Description

Our Media & Entertainment client is looking for an Email Marketing Manager to lead the campaign execution process for our ad hoc email campaigns. This role will work on the CRM team and lead a team of Specialists who will own the build and deployment of email marketing communications. A successful candidate understands data workflows, customer segmentation, testing best practices, and has a knack for detail.

Responsibilities

  • Partner closely with Design, Audience, and Retention Strategy teams to develop best in class email marketing campaigns.
  • Leverage marketing tools and available functionalities to drive innovation, recommend ways to utilize the existing tech stack to create new efficiencies, and ensure the right message gets sent to the right user at the right time.
  • Own the end-to-end campaign process, including campaign planning, creative development, deployment, and monitoring.
  • Develop briefs and rollout project plans for new features – ensure A/B testing best practices are applied, a clear measurement framework is outlined, and tests are conducted and documented.
  • Provide operational support by identifying new opportunities to streamline internal workflows.
  • Solutioning and troubleshooting with vendors to roll out new initiatives.

Qualifications/Requirements

  • 4+ years relevant email marketing and email operations experience.
  • Excellent organizational and prioritization skills, with project management experience
  • Excellent written and verbal communication; good listener with the ability to internalize feedback.
  • Experience working cross-functionally with marketing strategy teams, analytics, and creative teams.
  • Experience managing direct reports
  • Entertainment industry marketing experience preferred
  • Ability to work independently. Team player who also demonstrates leadership skills in a matrix managed organization with multiple stakeholders
  • Advanced knowledge of HTML, ESPs, Adobe Creative Suite, and MS Office required

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