ACL Digital | Marketing Consultant | cedar, mi

5 days ago


cedar, United States ACL Digital Full time

Title: Marketing Consultant

Location: Iowa, Cedar Rapids (hybrid: 3x/week Onsite)

Duration: 12 Months


Description:

  • Marketing Consultant provides marketing and communication expertise, participates in the content planning process, and focuses on creating advertising, email, website, and social media content.
  • This position delivers effectively under tight deadlines to engage and nurture prospects and audiences.
  • This role will support strategic goals and priorities and will proactively partner with cross-functional teams to plan and create audience-facing content at vertical and campaign levels from traditional to digital deliverables.


Primary Accountabilities

  • Develops and brings to life ideas for creative marketing campaigns.
  • Assists in marketing activities by demonstrating expertise in various areas, e.g., content development and optimization, advertising, and event planning.
  • Collaborates with marketing and other Marketing and Communications team members to coordinate brand awareness and marketing efforts.
  • Plans and executes initiatives to reach the target audience through appropriate channels.
  • Assists in analyzing marketing data – e.g., campaign results, conversion rates, and traffic – to help shape future marketing strategies.
  • Responsible for execution of tactics within marketing plans as assigned.
  • Manages marketing campaigns from concept through completion, including measuring and reporting results.
  • Assists in researching market trends, customer behavior, and competitor activity to inform growth opportunities for new or current product or service offerings.



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