VP of Marketing

1 week ago

New York, United States CLevelCrossing Full time

VP of Marketing
at MEMBERS ONLY
San Francisco, New York, Remote

Position Summary:
MEMBERS ONLY is looking for an experienced and hands-on Vice President of Marketing to lead all online and offline marketing and strategy and craft the messaging and positioning for our brand and products on a global scale. You will be a part of our global leadership team and will report directly to the CEO. You will manage an incredible team of marketers across branding, lead gen, and PR (across countries).

The VP of Marketing is a pivotal role and will have a direct impact on positioning our brand among various stakeholders including customers, investors, and analysts as we push toward IPO. MEMBERS ONLY is in an incredibly exciting growth phase; we are looking for a marketing leader who can drive our company into its next phase. This job is a mix of managing and doing. We seek someone who can think big and get hands-on with the work required to get there.

Collaboration is key. In this role, you will work closely with Sales, Product, Technology, and Platform teams to support marketing objectives that align with the larger organization’s business goals and revenue objectives.

You are:

  1. An expert in all things adtech: You bring 15 years of adtech experience and are current on industry trends, challenges and opportunities, product suites, etc. You understand MEMBERS ONLY’s market perception and will bring savviness and salience to guiding marketing and GTM teams. You’ll quickly become an expert on our products and our target customers and will transfer that knowledge to the sales channel through clear and effective sale enablement activities and collateral.
  2. A brilliant leader: Someone who sets bold and ambitious goals, makes it happen, inspires not manages and is customer obsessed. Someone who can motivate a team toward unseen heights, someone who can hear what is said and can read between the lines.
  3. Well-connected: Your reputation precedes you at industry events, you are resourceful in your networking, you know who is moving and shaking in the industry.
  4. Market-savvy: You know the tier-1 and tier-2 markets like the back of your hand, where the opportunities are, and how to be proactive against foreseen challenges.
  5. A big picture thinker with a keen eye for detail: You have an eye for quality, along with the ability to grasp and translate technical capabilities into clear and compelling benefits.
  6. Creative, resourceful, thoughtful, analytical: If your experience doesn’t align on all of the above, we hope you will apply anyway Talent comes in many forms, and we are open to seeing what YOU will bring to the team.

What will you be doing?

  1. Leadership: Establish a strategic and comprehensive marketing program while effectively leading the marketing team. Build and develop programs that establish MEMBERS ONLY’s credibility as a visionary/thought leader in the marketplace, evangelizing to market influencers as well as prospects and customers.
  2. Brand Management: Establish MEMBERS ONLY as a leading mobile advertising platform globally through a compelling marketing narrative and great storytelling capability. Work closely with major news organizations (online, print, broadcast) to promote MEMBERS ONLY. Bring content marketing expertise to create a variety of effective content types including collateral, white papers, presentations, etc. to fuel sales and marketing success.
  3. Demand Generation and Partner Ecosystem: Be the expert on our buyers, how they buy, their buying criteria and opportunities to offer new products and enter new markets. Develop the strategy and manage the marketing programs that drive demand for our products. Orchestrate the launch of new products and releases and manage the cross-functional execution of the plan. Clearly communicate the value proposition of our products to the sales team and develop the sales tools that support the selling process for our products.

Who are we and What do we do?
MEMBERS ONLY Group’s mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data and content platforms are shaping consumer experience in a world of connected devices. MEMBERS ONLY Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company’s 2018 World’s Most Innovative Companies.

What’s the MEMBERS ONLY family like?
Our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. MEMBERS ONLYans are passionate and driven, creative and fun-loving, take ownership and are results-focused. We invite you to free yourself, dream big and chase your passion.

Compensation, Benefits, and Perks
Competitive salary, bonus, and stocks
Quality medical, vision, dental
401(k)
Flexible working hours
Lunches provided
Gym stipend
Healthy time off through a combination of PTO, sick days, and company-wide holidays
A friendly, supportive working family to call your team

#J-18808-Ljbffr

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