Commercial Roofing Chief Marketing Officer

Hybrid role/ Mostly remote with frequent meetings in the Atlanta, GA area.

Are you a visionary marketer with a knack for turning insights into action? Do you thrive in a hands-on role but excel at developing comprehensive strategies and building high-performance teams? If you have a proven track record in creating impactful marketing initiatives, establishing key marketing objectives, and strategically optimizing outcomes, we want you to steer our marketing efforts into new heights.

Nations Roof, one of the largest and prominent leaders in the commercial roofing industry, ranked in the Top 5 Roofing Contractors in the US. Our projects range in scope from large-scale new construction to complete tear-offs, re-roofing and renovations of existing building exteriors, and ongoing roof maintenance, inspection, and repairs of all major commercial roof systems.

Why Join Us?

• Impact: Play a pivotal role in shaping the future of a growing industry leader.
• Innovation: Be part of a forward-thinking company that values creativity and strategic thinking.
• Collaborative Environment: Work with a team that values your insights and fosters a collaborative culture.
• Innovative Projects: Be part of high-impact projects that shape the industry.
• Competitive Compensation: Receive a competitive salary and comprehensive benefits package.

Key Responsibilities:

The Chief Marketing Officer (CMO), is a senior executive responsible for steering the organization’s marketing efforts. This role encompasses the strategic development and execution of comprehensive marketing strategies designed to drive revenue growth, elevate brand awareness, and fortify brand equity. As the CMO, you will lead the marketing initiatives, establish key marketing objectives, and strategically allocate the marketing budget to optimize outcomes and ensure alignment with the organization’s overarching business goals.

Strategic Planning and Execution:

• Lead the Charge: Develop and execute strategic marketing plans that align with our bold organizational goals and drive impressive revenue growth.
• Insightful Analysis: Dive deep into consumer behavior, market trends, and competitive dynamics to craft data-driven strategies that set us apart.

Campaign Development and Management:

• Creative Visionary: Design and oversee captivating marketing collateral and campaigns that captivate our target audience and deliver outstanding results.
• Engagement Guru: Plan and execute promotions, including exciting coupons, giveaways, and contests, to boost interest and engagement.

Content Creation and Optimization:

• Data-Driven Content: Utilize analytics and consumer insights to create compelling content and optimize campaign performance for maximum impact.
• SEO Specialist: Ensure our website content is fresh, relevant, and optimized for search engines to enhance our online visibility.
• Video Content Maestro: Develop and implement a robust video content strategy, overseeing the production of high-quality videos that align with our marketing objectives.

Budget and Financial Management:

• Savvy Allocator: Efficiently manage and allocate the marketing budget to maximize ROI and achieve financial objectives.
• Performance Monitor: Track marketing expenditures to ensure alignment with strategic goals and optimize financial performance.

Brand Management:

• Brand Champion: Elevate and maintain our brand equity through strategic positioning and consistent messaging.
• Content Overseer: Ensure all brand-related content is cohesive across all marketing platforms.

Team Leadership:

• Inspirational Leader: Recruit, manage, and mentor a top-notch marketing team, fostering a culture of high performance and continuous growth.
• Development Coach: Provide ongoing coaching and professional development to enhance team capabilities and ensure alignment with marketing and business objectives.

Collaboration and Integration:

• Cross-Functional Collaborator: Work seamlessly with internal departments (sales, product development, operations, finance) to align marketing strategies with overall business goals.
• Agency Liaison: Partner with external agencies, designers, and production teams to ensure high-quality execution of marketing projects.

Customer Focus and Market Expansion:

• Opportunity Seeker: Identify and assess new market opportunities and industry trends to expand our market reach.
• Customer Advocate: Develop strategies to enhance customer satisfaction and foster long-term loyalty through exceptional service programs.

Performance Tracking and Improvement:

• Analytical Approach: Employ data analytics to track campaign performance, refine strategies, and drive continuous improvement based on market feedback and competitive analysis.

Additional Duties:

• Versatile Contributor: Perform other duties as assigned, demonstrating flexibility and commitment to the company’s success.

Qualifications:

• Bachelor's Degree: Marketing, Business Administration, or a related field required (an equivalent combination of education and experience may be considered)
• 10 or more years of marketing/communication and progressive leadership experience in the services industry in an organization larger than $250M in assets
• 8 or more years of experience in a supervisory/management role leading a project, process or team.
• Advanced experience in planning and executing digital and traditional marketing and communication strategies and activities that result in increased shareholder value
• Extensive experience in brand management, product development, market research, database management, advertising, promotions and corporate communications
• Excellent negotiating skills and deep experience managing vendor/agency relationships
• Proven experience and expertise in creating and presenting project proposals, reports and communications that present issues, ideas and opportunities clearly and concisely
• Advanced experience in determining, developing, reporting and presenting on applicable marketing and communication analytics and the quantified Return on Investment (ROI)
• Experience hiring, managing, and developing staff
• Exceptional written and verbal communication skills and relationship building and consensus building skills
• Ability to organize time to manage multiple priorities within demanding timeframes
• Excellent project management and planning skills
• Knowledge of federal and state laws and regulations relating to marketing

Benefits Include:

• Salaried Position: $130K-$200K Base + incentive
• Medical, Dental, Vision Benefits
• Accident and Disability Insurance
• Life Insurance
• Holiday and Vacation
• 401(K) with employer match

The preceding job description has been designed to indicate the general nature and level of work to be performed. It is not meant to be interpreted as a comprehensive inventory of all duties and responsibilities required of employees assigned to this job.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Nations Roof provides equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information, or any other protected characteristic. Our company is a Drug Free Workplace.

No Recruiters.

All candidates must be authorized to work in the U.S.

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