Brand Marketing Manager

3 weeks ago

atlanta, United States Turnpoint Services - Atlanta, GA Full time

TurnPoint Services is a leading national home services company that is growing rapidly through acquisition. The company provides plumbing, HVAC, and electrical system maintenance, repair, and replacement services to homeowners and light commercial customers, and currently operates through 50+ local brands in 20 states. TurnPoint is financially backed by a multi-national private equity investor with more than $10 billion in assets under management. Growth via acquisition is a core tenet of the Company’s strategy.


Position Summary:

The Brand Marketing Manager is responsible for facilitating, overseeing, and assisting in the execution of B2C marketing efforts for a cohort of brands within the TurnPoint Services portfolio. By applying extensive knowledge of the TurnPoint Services business, the marketplace, and marketing best practices, the Brand Marketing Manager collaborates with marketing leadership and key stakeholders to develop marketing plans, initiate campaigns, and coordinate the execution of marketing deliverables to fuel the growth of assigned brand(s).

Success will largely be dependent on the ability to:

  • Generate & capture market demand
  • Make strategic, data-driven decisions to positively impact the performance of marketing initiatives
  • Clearly communicate marketing strategies and their impact on Brand’s performance
  • Energize cross-selling and product mix
  • Grow paying customer base
  • Increase yield/ROI of marketing investments
  • Make connections between daily operations and business goals
  • Translate the strategic into the tactical
  • Evaluate business opportunities and make recommendations on marketing approach
  • Report on metrics/results and apply key findings to future endeavors
  • Proactive planning, analysis and where necessary, course correction while taking full responsibility for marketing results
  • Drive results – achieve/exceed marketing performance benchmarks and demand targets

Job Functions, Essential Duties, and Responsibilities will be focused on 4 key areas:

  • Acquisition Marketing
  • Consumer Insights
  • Customer Marketing
  • Measurement and Analysis

Experience, Skills, Knowledge Requirements:

  • Take a leadership-based consultative approach and apply advanced planning skills to present marketing ideas, raise logistical considerations, and secure buy-in from key stakeholders
  • Comprehensive knowledge of digital and traditional marketing channels in the B2C sector
  • In-depth understanding of the TurnPoint Services business model as well as the plumbing, HVAC and electrical services industry
  • Ability to foster trusting and collaborative relationships with operators, colleagues and vendors
  • High emotional intelligence
  • Organized, logical, process-oriented, strategic, and detail-oriented
  • Advanced investigative analytical and problem-solving skills
  • Adept at team collaboration
  • Strong oral and written communication skills, with the ability to influence
  • Independent and proactive thinking, adept at setting goals, prioritizing and making timley decisions
  • Ability to quickly adapt to new methods and work under tight deadlines
  • 3-5 years of related experience
  • Bachelor’s Degree in Marketing or related field

Additional Compensation and Benefits:

  • Affordable Medical, Dental and Vision plans
  • 401K with company match
  • Short- and Long-Term Disability plans
  • Accident & Critical Illness Insurance available
  • 20K Life Insurance Policy free
  • Additional life insurance available
  • 6 Paid Holidays each year
  • Paid Time Off

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, protected veteran status, pregnancy, sexual orientation, gender identity or expression, or any other reason prohibited by applicable law.

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