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Head of News
3 months ago
About DoubleVerify
DoubleVerify (DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, DV strengthens the digital advertising ecosystem, ensuring a fair value exchange between buyers and sellers of digital media. Learn more at doubleverify.com.
Job Description:
DoubleVerify is seeking a Head of News to join our Policy, Safety & Global Affairs team. The Head of News will be a senior leader responsible for continuing to grow and strengthen our partnerships with news publishers and lead cross-functional innovation for our solutions that evaluate global news content and support the publisher industry. The person in this role will work to build relationships with publishers, ensure our products continue to evolve to support news media outlets in their monetization, and work with advertiser clients to ensure they are effectively scaling campaigns on news sites within their specific campaign goals. Candidates should have strong existing relationships with news outlets, a clear understanding of digital media monetization and knowledge of or interest in internet policy issues, content policy and media regulatory issues and/or law.
Responsibilities
- Cultivate and develop relationships with global, national and local news publishers.
- Lead the development of a working group with representatives from media outlets that will partner with DV on product innovations to support news media monetization.
- Collaborate with civil society organizations and regulators to ensure DoubleVerify’s approach to classification is supportive of news media.
- Drive the team’s strategic planning and effective execution of all news related initiatives including PR and thought leadership.
- Guide and oversee policy positions for news content classification.
- Maintain strong working relationships with product management and operations teams to ensure policies are implemented across features.
- Work closely with cross functional partners to understand and research public opinions and advertiser perspectives in order to inform policy development including policy creation and policy adjustments.
- Collaborate with linguists and data scientists creating classification models based on product policy.
Minimum Qualifications
- 9+ years of work experience in news media advertising and journalism.
- Strong existing relationships with new media publishers.
- Invested in and passionate about ensuring news content is effectively monetized.
- Interest in policy and content classification/moderation.
- Experience working in or with public policy, product policy, content policy or brand safety and suitability roles or in media regulatory issues, regulation of user generated content, or media policy.
- Experience in or working with the technology industry.
- Excellent writing and analytical skills.
- Familiarity with web and social media content trends.
- Passion for building partnerships.
- Experience working cross-functionally to achieve business results.
Preferred Qualifications
- Familiarity with national and international policy proposals or frameworks for addressing harmful content online.
- Familiarity with internet policy issues.
- Familiarity with content moderation or classification.
- Masters in Journalism, Public Policy, International Relations, Law or MBA.
