Marketing Manager-Paid Media

3 weeks ago

santa monica, United States Bernard Nickels & Associates Full time

5 month contract with potential extension*

Onsite Monday-Thursday, Fridays remote



Responsibilities:

• Manage all marketing efforts through identified device, wholesale, and enterprise partnerships to maximize subscriber growth and engagement; accountable for campaigns from ideation through execution, approvals, and performance tracking.

• Establish, implement, and measure the effectiveness of partner campaigns that drive awareness for subsubscriber acquisition, engagement, and retention.

• Develop strategic roadmap for each partner, including defining top performing metrics, identifying KPIs, and delivering a plan to optimize campaigns.

• Serve as the marketing expert for assigned partners and champion them as a channel within Marketing; advocate and educate campaign managers on the opportunities and audiences that each partner presents, ensuring partner placements are a cohesive extension of Brand and Content campaigns.

• Collaborate internally and externally to develop out of the box campaigns that capitalize on the unique audiences, viewing behaviors, and product features specific to each partner.


Preferred Qualifications

Prior experience at a premium streaming content provider.

• Familiarity with paid media across different digital channels and partners.

  • Entertainment Partner Marketing(ins and outs of building campaigns).


Required Education

  • Bachelor’s degree

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