Marketing Project Manager

3 weeks ago

Westport, United States Maplewood Senior Living LLC Full time

Marketing Project Manager

This is an in-office role located in Westport, CT.

Want to know what makes our employees eager about going to work every day? The people we serve. Being a part of Maplewood requires passion and a desire to help others. Each employee has the ability to touch the hearts of all our seniors and be a part of something bigger than themselves. It’s not just a job. It’s an extraordinary life.

Maplewood Senior Living is a state-of-the-art, forward-thinking senior living provider.  We offer a home-like, luxury environment for our residents, allowing them to live “the good life” in a safe environment.  As an associate of Maplewood Senior Living, you will have the ability to make a profound difference in the lives of seniors each and every day. As we continue to grow, we are seeking Marketing Project Manager to become part of our family.  We invite you to take your first step toward a rewarding career with us

What we offer

  • Competitive wages
  • Flexible shifts
  • Growth opportunities
  • Bonus & incentive programs
  • Competitive Benefits Package: including medical, dental, vision, 401K match, company paid time-off, life insurance policy, insurance deductibles and voluntary Aflac insurance for our full-time employees.

Primary Responsibilities:

  • Assist in the development and implementation of strategic marketing plans to achieve corporate objectives for products and services relating to business development, lead generation, and growth
  • Assists in strategic planning and execution of different marketing and communications’ channels including social media marketing, email campaigns, website, blog, events, etc.
  • Maintains a consistent corporate image and brand throughout all product lines, promotional materials, and events
  • Coordinates as a liaison between the marketing department and Maplewood Senior Living
  • Establishes and maintains relationships with defined key strategic partners and represents Maplewood Senior Living in an external business development capacity
  • Stay up-to date with the ever-changing market trends and competitive conditions that affects Maplewood Senior Living’s marketing strategies through the means of gathering research from reading materials, media sources, attending events, etc.
  • Leads the development and implementation of a comprehensive strategic plan for all social media platforms to enhance corporate objectives for products and services, focusing on business development, lead generation, and growth.
  • Develops a strategic content schedule, including a blog calendar, to address prospective resident and family questions, concerns, and barriers, and to drive SEO.
  • Develops a plan for managing Google Business Profile pages that assists with driving leads.
  • Develops a newsprint schedule, assist with securing print spots, and lead negotiations for media buys.
  • Assist with leading the design and development of all flyers, invitations, and other branded materials to ensure a consistent and professional corporate image.
  • Assists with developing materials for sponsorships, community events, and other related marketing initiatives.
  • Monitors competitor products, sales and marketing activities
  • Ability to resolve concerns and conflicts in a professional and timely manner
  • Assists in controlling expenditures of department with supervision from VP of Marketing to conform to budgetary requirements
  • Assists other departments on projects relating to marketing

Education/Experience/Competencies:

  • Bachelor’s degree or higher in marketing, sales, or business administration or equivalent number of years of experience
  • Degree in Graphic Design or experience in Graphic design programs preferred but not required
  • Experience with social media strategy development
  • Five (5) years of related experience with progressive management experience preferred
  • Possesses excellent business acumen and leadership skills
  • Possess excellent customer service, marketing, and public relations skills
  • Possesses excellent problem-solving, analytical, and critical thinking skills
  • Ability to be strategic and creative with a result-driven mindset
  • Demonstrates a positive, engaging, and professional demeanor

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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