Director, Content Strategy

3 weeks ago

Boston, United States Join Digital Full time
Minimum Requirements
  • Minimum 10 years of experience managing teams and direct reports
  • Minimum 10 years of experience in product marketing
  • Excellent technical, English grammar, technical writing, and communication skills
  • A degree or diploma in brand marketing
  • Ability to flex to rapidly changing business priorities and to recommend approaches to optimizing courseware and learning programs in times of high change
  • Strong organizational skills, and ability to manage and prioritize multiple tasks
  • Clearly and persuasively communicate with stakeholders across the organization
  • Experience with online community building
  • Proficiency with Google Analytics
  • Proficiency with social media analytics
Responsibilities
  • The successful candidate will be a great leader that can work across the entire company to raise opinions that will lead and drive conversations about topics impacted by and related to Digital Buildings, Workplace Analytics, and Healthy Buildings technology
  • This role will lead the development and tracking of content that engages prospects, customers, partners, and investors, and results in increased pipeline
  • Director, Content Strategy will lead a team of content strategists that direct content creators across the company and across channels that results in a simple yet compelling set of assets that supports the entire customer journey
  • Build and lead a team of world-class content creators to communicate and lead conversations on relevant topics such as hybrid work, getting employees back to the office, healthy buildings and the relationship to Join products
  • Oversee the creation of all content across the company to be sure it communicates a powerful yet simple message
  • Partner with the creative resources to efficiently develop final graphics, illustrations, and videos to effectively communicate the message and drive pipeline
  • Use technological advances to drive down cost and increase coverage on a limited budget
  • Work with learning services to define a curriculum that teaches and certifies people on healthy buildings and workspace management
  • Work closely with the social writing resources to amplify the message, drive awareness, and support the customer journey through social channels, especially focused on LinkedIn
  • Publish guidelines and enablement tools to support the development of engaging content that the entire customer journey results in pipeline and successful sales
  • Orchestrating digital content strategies across all leaders driving traffic and engagement that translates to sales and brand promotion
  • Efficiently manage the content marketing budget to drive brand awareness, optimize pipeline yield, and result in beating growth targets for the company
  • Measuring the results of marketing activity to inform future content strategies, marketing campaigns, and thought leadership programs
  • Implementing SEO best practices, in collaboration with the SEO team
  • Ability to differentiate between which platform different kinds of content are best suited to and which stage of the customer lifecycle is best supported by different types of assets
  • Work cross functionally to design and implement systems and processes that create an efficient approach to content creation, dissemination, testing, and redesigning
Benefits
  • An exciting, fast-paced, high-growth company where you can make an impact from day one
  • A PFC (Primadonna-Free Culture)
  • A culture that offers flexibility and a healthy work-life balance
  • Health, vision and dental care (we pay 100% for employee; 50% for family)
  • Employee Stock Option participation
  • 401k participation
  • Unlimited PTO
  • Generous company holidays
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