PR Vice President, Consumer
2 months ago
Boston or Newburyport, MA
(Hybrid: In office Mon-Thurs)
Matter is an independent and thriving brand elevation agency unifying PR, social media, creative services and search marketing. We are focused on what matters most: our people, our clients and our results. From fast growth startups to established brands, we work with clients across diverse industries, including technology, consumer and professional services. We immerse ourselves in client storytelling, delivering smart and insightful counsels, along with the program execution, that generates results.
We've built and nurtured a team-oriented and creative environment because we know that when we tap into our collective brainpower we come up with inspired solutions for our clients and because it makes for a happy place to work. We’re proud of the numerous awards that we've won as a Top Place to Work and as a Top Agency in the US. And while we're serious about what we do, we try not to take ourselves too seriously.
We are looking for a leader to join our Consumer PR team at Matter. This person will possess a passion for running creative programs that drive results for our clients, inspiring teams to do their best work, and an ability to retain and grow clients while contributing to new business efforts and securing new clients.
Here’s the mix of what you’ll be doing day to day:
Team & Client Relations
- Lead client relations and development of results-focused PR strategies and programs that align with client business objectives. Manage and execute media relations, influencer relations and identify opportunities to build clients’ visibility in the press and among influencers and its target business communities.
- Spearhead and elevate strategy for designated account teams, servicing and advising both privately held and publicly traded clients primarily in the consumer industries.
- Provide strategic recommendations and creative ideas for clients on an ongoing basis; proactively identify and address clients’ needs and have a keen eye on the competitive landscape.
- Must understand brand vs. product coverage. Must understand product life cycle and pitching to tech media, lifestyle media, and garnering reviews of products.
- Manage client budgets, staffing matrixes and planning to ensure account profitability.
- Serve as extension to client point-of-contacts, to ensure public relations work is in lockstep with larger marketing mix, and clients are receiving sound counsel day-to-day.
- Successfully orchestrate large-scale as well as targeted events for clients from creative conceptualization through tactical execution.
- Manage account teams in the execution of all programs and assume accountability for meeting all program deliverables; act as a mentor and coach for team members, taking an active role in their professional development.
- Identify opportunities to upsell and grow accounts; bring in new business opportunities through own network and meet established revenue goals; generate new business pitch decks with strategic, creative thinking; contribute meaningfully to RFPs; and play a key role in a new business meeting and/or messaging and positioning session.
- Act as a brand ambassador for Matter, regularly attending business events that raise the agency’s visibility and increase new business prospects.
- Bachelor’s degree or equivalent relevant business experience.
- 12+ years of public relations experience, primarily within the consumer industry: consumer goods/products.
- Passionate about brand culture and brand marketing with broad knowledge of pop culture and experience in leveraging relevant trends for PR opportunities.
- Knowledge of brand marketing strategy, consumer technology, technology and lifestyle PR.
- Must be an excellent writer, have media training, must be able to develop executive and corporate talking points.
- Entrepreneurial drive, passion to succeed and a “whatever it takes” attitude. Able to think on your feet and work under high pressure.
- Prior event management experience; celebrity and influencer marketing experience.
- Previous experience successfully managing and building teams (big and small) across multiple offices and accounts.
- A demonstrated track record of leading successful, measurable PR and/or integrated marketing programs for multiple clients.
- A demonstrated track record of working successfully on integrated accounts with multiple departments and partners (creative, video, event and production partners, etc.).
- Strong written, verbal and presentation skills.
- Strong organizational, prioritization and time management skills.
- Travel approximately 25%-35% of the time.
A healthy culture requires healthy, happy people. That’s why Matter goes above and beyond to provide exceptional benefits, fun bonuses, and culture perks to our workforce. These include:
- Exceptional company culture, monthly FUN events in all offices, happy hours, and surprise rewards throughout the year.
- A comprehensive time-off plan that includes PTO, sick time, a yearly winter break, birthdays off, short Fridays EVERY week, and other out of office time to support work/life balance.
- Competitive salaries, and lots of room for long-term growth and development.
- Top notch health, dental, and vision plans.
- Extensive and ever-growing programs for diversity, equity and inclusion, plus a variety of specialized employee resource groups, diversity focused events and initiatives, and more.
- Paid volunteer time through our Helping Hands program.
- Matter Wellness program, featuring extracurricular activities and interoffice competitions.
- Employee referral program (get a $$ bonus for each referral we hire).
- Lots of other stellar benefits like a 401K program, pet insurance, FSA and Dependent care plans, paid parental leave, and so much more.
Matter provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Matter also participates in the E-Verify program.
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