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Associate Media Director, Dieste

2 months ago

dallas, United States Dieste Inc. Full time

Dieste Inc. is an Omnicom Agency looking to hire an Associate Media Director to join our team in Dallas TX. This position plays a central role in media strategy & planning, reporting, flowcharting, and Investment. Depending on the final account assignments, the channels of focus could vary across spot TV, digital, social, digital audio & retail media for the general market and Multicultural market. Some of the work could also focus on a more strategic consulting role with clients where we don’t manage all the media planning / buying responsibilities. The Associate Media Director will take the lead on developing unique media plans to fit the needs and marketing strategy of our client(s). These plans should stretch beyond the tried-and-true channels and formats and be innovative and fit with the overall creative idea and strategy.


The ideal candidate will guide the team and clients on best-in-class ideas while managing all core functions of the media plans/buys. You will be hub for all parts of the media plan, the process and procedures for implementation and reporting as well as budget management and maintaining the schedule and due dates for the media plan. The Associate Media Director will be the point person of the media team connecting with all other departments within the agency, from Brand Leadership, strategy & insights, creative & audience planning. We’re looking for a leader who will fit within our culture and continue to drive out clients forward with strategic data driven media plans and innovation. Our structure requires this position to not work within any vertical paid media channel, however their role will operate across all media channels, reporting and analytics.


Responsibilities:

  • Lead communication with clients on status calls and media presentations
  • Provide both topline and deep dive media POVs as requested by client
  • Manage weekly status calls with buying teams
  • Lead media strategy and channel development
  • Analyze target audience using syndicated and proprietary tools
  • Develop and execute multi-channel media plans
  • Oversee traffic of all creative as well as any tag planning and implementation
  • Drive analytics and measurement reporting to build and share out media plan progress, insights and learnings
  • Continuous leaning and training across all media channels (heavy emphasis on digital)
  • Develop and lead annual client work session for media landscape, strategy & training
  • Process data and boil it down to clear insights and actionable takeaways
  • Familiar with GA reporting and capabilities
  • Manage and measure various KPIs throughout the campaign
  • Work closely across with team partners across all disciplines
  • Educate brand leadership and creative teams regarding new creative units, recommendations on best practices and usage


Requirements:

  • B.A./B.S. Degree
  • Minimum of 7+ years of media planning experience, preferably in an Advertising/Marketing Agency
  • Bilingual Spanish is highly preferred
  • People management experience leading a team is highly preferred
  • High level of confidence, self-motivated, proven leadership experience
  • Demonstration of strong organizational and multi-tasking skills, verbal, written and presentation skills, including good grammar, spelling, punctuation and attention to detail
  • Proficient in Microsoft Office products including Word, Excel, PowerPoint
  • Positive and willing attitude, team-oriented, and a strong desire to learn and excel
  • Excellent organization and time management
  • Ability to prioritize workload and multi-task