Senior Product Manager

4 weeks ago

Buena Park, California, United States Pulmuone Foods USA Inc. Full time
Job DescriptionJob Description

Please make an application promptly if you are a good match for this role due to high levels of interest.

Company Overview

Pulmuone's mission is a company that creates a healthy future for people and the earth with wholesome foods. Pulmuone Foods USA brands include Nasoya, Wildwood, Emerald Valley Kitchen, Monterey Gourmet Foods, and Cibo Naturals. Pulmuone's family of brands provide our consumers a wide variety of delicious products that are inspired by contemporary flavor palates and encourage a healthy and sustainable lifestyle. Visit www.pulmuonefoodsusa.com to learn more about the company and brands.

Job responsibilities:

  • Develop and maintain a strategic 3-year plan to support product/category growth and profitability targets by innovating and maintaining new and conversion products.
  • Manage products by closely monitoring and analyzing sales volumes, market share trends and competitive activities and based on consumer and product knowledge and insight.
  • Set and manage P&L targets by categories and channels.
  • Lead the development process of new products (NPD) and imports from HQ from conception through execution, including pricing, positioning, regulatory labeling, and packaging.
  • Work collaboratively with cross-functional depts, including SCM, Operations, R&D, to ensure the infrastructure is enabled to support the development process and overall product/category strategy.
  • Conduct product-specific analyses and recommend new products and features to fill product pipeline and meet company's strategy and goals.
  • Manage product lifecycle including product improvements and SKU rationalization.
  • Develop new product marketing plan and develop strategies to communicate with consumers.
  • Execute marketing projects including packaging development, ad development, digital marketing, and social media programs by working with cross functional teams and outside agencies.
  • Assist in management of external vendors and partners as appropriate (e.g., advertising, PR, market research agencies, etc.)
  • Determine the consumer research and data needed and conduct marketing research; track market and competitive trends to remain abreast of category developments.
  • Develop and direct marketing/sales collaterals such as sell sheet, brochure.
  • Develop annual marketing budget and deliver all marketing activities within the budget.

Qualifications/Skills:

  • Bachelor's Degree required, preferably in Marketing, Advertising or Business Administration. MBA is a plus.
  • Passion for food is a must
  • 8+ years of relevant work experience in brand or product innovation marketing (CPG experience required) preferably in food industry.
  • 8+ years of B2C or B2B experience and basic P&L knowledge.
  • Strong proficiency in MS Office, particularly Excel and PowerPoint, including experience with IRI, Nielsen, and Spins.
  • Excellent verbal, written communication skills and presentation skills.
  • Ability to accomplish tasks in a timely manner and meet deadlines.
  • Ability to travel.
  • Bilingual in Korean preferred.

We offer competitive pay and benefits package, including health (~80-90% company paid) for employee and dependents, dental, vision, life insurance, long-term disability, company match 401K plan, vacation, floating holidays, and company holidays.

Pulmuone is a global, distributed workforce in four countries. We are an Equal Opportunity Employer and embrace people with different experiences, strengths, and backgrounds, who share a passion for making a healthier tomorrow for people and the planet with wholesome foods.

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