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Senior Manager, Consumer Data Strategy

1 month ago

Battle Creek, United States WK Kellogg Co Full time

At WK Kellogg Co, we exist to create joy and connection to inspire Gr-r-reat days. We believe that doing good is always good for business and we have stood for this since Kellogg Company was founded more than 117 years ago. We are passionate about doing our part to make nutritious foods, create social connectivity and respect natural resources. Together, these actions create positive progress for people and the planet – today and for years to come. We have big plans for how we are going to accomplish this, and we would love for you to join us in this effort.

 

The Senior Manager, Consumer Data Strategy is a critical member of the WK Kellogg Co Growth team who is responsible for the development of first-party data strategy and activation, working closely with the brand marketing, promotions, omni marketing and other cross-functional business partners.

 

HERE’S A TASTE OF WHAT YOU’LL BE DOING:

  • Executing best practices & approaches ensuring that WK Kellogg Co’s approach is optimized for key stakeholders as well as collaborating with Marketing Technology Strategy and IT to oversee ecosystem, implementation and functionality with consumer data platforms and partners.
  • Designing and implementing advanced consumer data architectures and infrastructures that ensure scalability, reliability, and security of our consumer data ecosystem. And championing the development and enforcement of consumer data governance and quality standards to ensure the integrity and privacy of WK Kellogg Co consumer data assets.
  • Co-Leading the transformation of consumer data technologies, tools and methodologies to deliver a competitive advantage in consumer data strategy.
  • Partnering with IT to define technology roadmaps to deliver business needs and consumer marketing objectives; ensure technology capabilities meet the needs of future marketing efforts to support company initiatives.
  • Partner with Analytics to develop measurement & comprehensive reporting to evaluate effectiveness of program. 
  • Manage relationships with CRM agencies/ vendors ensuring contractual and financial obligations are being met and that data is received in appropriate format, in a timely fashion.
  • Support the development of consumer data strategy and activation training materials.

 

YOUR RECIPE FOR SUCCESS:

  • Bachelor’s Degree required – concentration in Marketing, Data Analytics, IT or related field preferred.
  • 7+ years of digital and/or relationship marketing, database marketing experience demonstrating a steady career progression with increasing responsibility. CPG marketing experience preferred. 
  • Experience working with CRM and Marketing Technology platforms as well as developing a strategic framework and executing CRM programs. 
  • Ability to manage multiple stakeholders. Proven experience working effectively with cross-functional teams and using influence to meet deliverables. Prioritizes and manages multiple projects simultaneously.  
  • Inquisitive thought leader with strong analytical skills, including the ability to infer and apply learnings utilizing strong problem-solving skills, keen attention to detail while acting with urgency.  
  • Vendor management with ability to delegate responsibility to partners, provide work direction and ensure quality standards. 
  • Outstanding oral/ written communication and business acumen.  Ability to connect with multiple personality styles and the ability to influence with and without direct accountability.  

 

At WK Kellogg Co, our success depends on our most vital asset — our people. That’s why we’re committed to providing you with benefits and programs that support your Total Health and your journey to be and feel your best — physically, financially, emotionally, and socially. Our benefit offerings include:

  • Healthcare coverage, including vision and dental.
  • Savings and Investments contributions and match
  • Paid Time Off
  • Life and AD&D insurance coverage

Our comprehensive and competitive benefits not only deliver value to you and your family, but also offer choice to meet your unique needs and knowledge to empower confident decision-making.

 

ABOUT WK KELLOGG CO

At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder’s passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, Frosted Mini Wheats, and Bear Naked. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve. For more information, visit www.wkkellogg.com. 

 

If we can help you with a reasonable accommodation throughout the application or hiring process, please email Recruitment@wkkellogg.com

 

THE FINER PRINT

 

The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position.

 

WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.

 

For US applicants:

Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. For additional information, please follow this link.

 

Let’s create gr-r-reat days,

WK Kellogg Co Recruitment

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