Head of Marketing

Each year, more than 150,000 breast reconstruction procedures are performed in the U.S., yet one in three patients still faces a serious complication. That is not good enough. At Elutia, we are working to change it.

Our mission is to humanize medicine so patients can thrive without compromise. We are pioneering drug-eluting technologies to improve the interface between medical devices and the patients who rely on them.

How we work matters just as much as what we make. Elutia is a certified Great Place to Work. Grounded in our CRU values: Contagiously Confident, Ridiculously Relentless, and Unanimously United. We set a high bar for ourselves, for each other, and for the outcomes we deliver.

Our team is All In on the mission. This is not the place for someone looking to coast. It is the place for someone who wants to solve hard problems, move with urgency, and make a real mark on medicine, alongside a team fully committed to improving patient outcomes.

The Opportunity

Up to one in five women undergoing surgery for breast cancer faces a serious infection. That is unacceptable, and we are doing something about it. Elutia is executing a deliberate strategy to address surgical infections, beginning in breast cancer and extending across general reconstructive and soft tissue repair. That strategy is anchored by NXT-41x, the Company's next-generation antibiotic-eluting biomatrix, a product with billion-dollar potential. Perhaps more meaningfully, we have the chance to improve outcomes in procedures where persistently elevated post-operative infection rates hurt patients, hospitals, and physicians alike.

With FDA clearance expected in the first half of 2027, Elutia is building the strategic marketing function to position NXT-41x to lead a strong, durable market entry. The Director of Strategic Marketing will work directly with the CEO, CCO, CSO, and SVP of Medical Affairs to create, own, and implement the marketing strategy. For the right person, this can be the defining role of their career.

The Strategic Marketing Mandate

Establish NXT-41x as the standard of care for infection prevention in plastic and reconstructive surgery by creating the market position, strategy, and sales collateral needed for success.

• Master the market: Understand the market well enough to generate key insights for effective product positioning and strategy development.
• Establish the 41x position: Define what NXT-41x is to the market and build the brand and narrative around it.
• Set the value, price, and access strategy: Establish the value proposition, pricing strategy, and access approach to drive adoption
• Equip the launch: Convert the strategy into the messaging and materials the field needs to execute.

Responsibilities

Master the Market

• Market research and insights. Integrate independent market research with intelligence from the CCO, CSO, and Medical Affairs to form a cohesive understanding of our customers.
• Competitive strategy. Assess the landscape, anticipate how incumbents will respond to launch, and generate strategic positioning to make their efforts futile.
• Segmentation, targeting, and forecasting. Build and maintain the market model, market segmentation, and demand forecast that drive the field plan and revenue build.

Establish the 41x Position

• Positioning. Determine how NXT-41x should be defined, framed, and communicated in the market.
• Trade name and brand identity. Own the trade name and brand identity.
• Commercial narrative. Build the commercial narrative from primary research and objective evidence.

Set the Value, Price and Access Strategy

• Pricing strategy. Develop the pricing strategy, value architecture, and price-adoption analysis.
• Market access strategy. Define the market access approach, including the value analysis pathway, economic story, and coding and payment strategy.

Equip the Launch

• Promotional messaging platform. Own the promotional messaging platform for the field.
• Promotional selling tools. Create the promotional selling tools for the commercial teams.
• Commercial congress presence. Own the commercial footprint at congresses and trade shows.
• Integrated launch plan. Own the integrated launch plan with clear timelines and success metrics.

How You Will Work

• We believe in teams. Deep, daily partnership with Sales on targeting, enablement, and contracting; with Medical Affairs on evidence, claims accuracy, and the non-promotional voice; and with the CSO on product performance, clinical strategy and data generation.
• Everyone at Elutia is a player. You will write the deck, run the analysis, and sit in the account prep session yourself. We are not just willing to be han