Product Marketing and Enablement Manager

6 days ago

Chandler, United States Everspin Technologies Inc Full time
Job DescriptionJob Description



Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.

Job Title: Product Marketing and Enablement Manager

Employer: Everspin Technologies, Inc.

Department: Sales & Business Development

Reports To: VP Sales & Business Development

Terms: Full Time/Exempt/Salary/Hybrid

About Everspin

Headquartered in Chandler, Arizona, Everspin Technologies (Nasdaq: MRAM) is the worldwide leader in designing, manufacturing, and commercially shipping discrete and embedded Magnetoresistive RAM (MRAM) into markets and applications where data persistence and integrity, low latency, and security are paramount. With over 150 million MRAM products deployed in data centers, cloud storage, energy, industrial, automotive, and transportation markets, Everspin has built the strongest and fastest growing foundation of MRAM users in the world. For more information, visit www.everspin.com.

The Role

Reporting to VP Sales & Business Development, and based in our Chandler, Arizona headquarters, the Product Marketing Manager will be responsible for expanding the adoption of Everspin MRAM products by building a coalition of partners that will drive new business and accelerate customer design wins. The person in this role will build a catalogue of reference designs utilizing MRAM together with system microprocessors, FPGA’s and SOC’s that bring unique benefits versus competitive or alternative solutions. This will require establishing partnerships with the suppliers of the above products by demonstrating the added value of MRAM in the applications, sponsoring reference designs, establishing go-to-market plans for the mutual benefit of the partners with the objective of direct sales growth of the included products.

Specific responsibilities will include:

  • Product Positioning and Messaging:
    • Developing compelling product positioning and messaging, that highlights the unique value propositions of each collaborative partnership.
    • Use digital marketing methods and campaigns to build awareness across all marketing channels.
  • Sales Enablement:
    • Providing the sales team with the necessary tools and information to effectively turn the reference designs and platforms into design wins.
    • Developing sales collateral, presentations, and training materials.
    • Build complete reference design packages with application knowledge, tools and software support, and deployment path to the end customers.
  • Partner Engagement:
    • Engaging with partners to gather feedback and insights on their products, align on specific segments and applications.
  • Go-to-Market Strategy:
    • Creating and executing go-to-market strategies for each project
    • Coordinating with cross-functional teams, including engineering, sales, and product management, to ensure successful deployment of reference designs.
    • Building and maintaining strong relationships with key customers and industry partners.
  • Performance Tracking and Reporting:
    • Monitoring the progress of each partnership with basic program management principles.
    • Incremental design wins leading to top-line revenue growth

Qualifications & competencies

  • Technical Knowledge:
    • Strong understanding of semiconductor products with a focus on embedded systems.
    • Knowledge of memory systems and connectivity to compute elements.
  • Communication and Leadership:
    • Excellent written and verbal communication skills.
    • Strong leadership and project management abilities to coordinate cross-functional teams.
    • Ability to create sales collateral in conjunction with partners
  • Customer Focus:
    • Strong customer orientation and ability to understand customer needs.
    • Experience in building and maintaining customer relationships.
  • Analytical Skills:
    • Market application analysis, competitive analysis.
    • Ability to create value added or differentiation for MRAM products
  • Creativity and Innovation:
    • Ability to develop innovative marketing strategies and campaigns.
    • Creative problem-solving skills to address marketing challenges.

Physical Demands and Work Environment

  • Occasionally required to stand
  • Occasionally required to walk
  • Continually required to sit
  • Continually required to utilize hand and finger dexterity
  • Continually required to talk or hear
  • Continually utilize visual acuity to operate equipment, read technical information,
    and/or use a keyboard
  • Occasionally required to lift/push/carry items less than 25 pounds.


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