Global Alliances and Ecosystems Strategic Activations Leader

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The opportunity

EY has curated a dynamic ecosystem of Alliance and Ecosystem relationships which creates new forms of customer value to help our clients rapidly and digitally transform. Our ecosystem consists of more than 100 relationships which allow us to provide a wide range of collaborative opportunities and solutions to our clients. We help them tap into the latest technologies to achieve transformational outcomes and be more agile, innovative, resilient and better equipped to respond to disruptive change.

The BMC function has an important role to play in helping to achieve EY’s ambition to become the leading global professional services organization. We work hand in hand with the business to take services and solutions to market; bring our purpose, building a better working world, to life for our people, clients and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand.

The BMC Global Alliance Strategic Activations Lead is focused on supporting key marketing and communications programs and campaign initiatives that span the strategic alliances and wider ecosystem. The role is critical to support the positioning of EY as the master of unlocking ecosystem value and opportunity for clients. This role will be responsible for managing a consistent approach and delivery of our strategic programs and enabling their activation in the 10 EY regions globally. The role combines collaboration with strategy and execution to deliver programs that engage buyers, create demand and support revenue growth.

In this role within the Global Alliances and Ecosystem marketing team, you will be working with, and reporting into, the Global Alliances and Ecosystem BMC leader. You will also work across the Global Alliances marketing team to support the marketing efforts for our strategic alliances. The role will have one direct report and also needs to work with the wider EY Global BMC team to facilitate delivery of multi-channel initiatives, collaborating with Industry and Service Line as needed.

Your Key Responsibilities

• Play a leading role in supporting Global Alliance & Ecosystem marketing programs that drive awareness, build credibility, and create demand for our ecosystem and alliances in line with Global Alliances and Ecosystem priorities and growth strategy
• Develop and deliver integrated marketing programs in support of our strategic alliances, working with the respective BMC leaders for our strategic alliances
• Bring a scalable, repeatable approach to our marketing processes and programs to facilitate global activation of strategic marketing programs by the regions
• Bring innovation, best practices and a technology-led approach to Global Alliances & Ecosystem marketing programs that reflects our position as a tech-first organization
• Design a shared delivery model with agencies, GDS, and other BMC teams to facilitate speed to market
• Produce the assets, content and toolkits that enable regions with limited resources to activate global programs
• Maintain up-to-date knowledge on global business issues, technology trends and long-term implications for EY’s Alliances brand and go-to-market approach
• Responsible for reporting marketing metrics on strategic initiatives to demonstrate delivery against targets and generate insights for continuous program improvement
• Support internal initiatives as required

Skills required

• Business acumen and commercial focus
• Technical know-how to work with the EY MarTech stack, particularly Marketo
• Experience in designing and delivering world‑class creative revenue‑focused B2B marketing programs and a track record of success
• Executive presence and strong relationship management skills
• Ability to influence and manage senior level stakeholders to build consensus, gain support and sponsorship while understanding alliance marketing and effectively translate market insights into world‑class go‑to‑market programs
• Ability to manage multiple projects and competing priorities
• Excellent and effective communicator who asserts own ideas and has exceptional ability to engage teams and senior leadership
• Trusted business advisor on marketing and communications concepts, with the ability to assist and influence business growth plans, effectively collaborate with peer functions and diverse stakeholders across teams
• Effective, adaptable and proactive program manager partnering with diverse stakeholders to execute against project plans, anticipate risks and address ch