Vice President of Marketing and Growth Operations Seattle, Washington, United States

14 hours ago

Seattle, United States Tbwa ChiatDay Inc Full time
Vice President of Marketing and Growth Operations

Seattle, Washington, United States

Zenoti provides an all-in-one, cloud-based software solution for the beauty and wellness industry. Our solution allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending.

Zenoti powers more than 30,000 salons, spas, medspas and fitness studios in over 50 countries. This includes a vast portfolio of global brands, such as European Wax Center, Hand & Stone, Massage Heights, Rush Hair & Beauty, Sono Bello, Profile by Sanford, Hair Cuttery, CorePower Yoga and TONI&GUY.

Our recent accomplishments include surpassing a $1 billion unicorn valuation, being named Next Tech Titan by GeekWire, raising an $80 million investment from TPG, and ranking as the 316th fastest-growing company in North America on Deloitte’s 2020 Technology Fast 500. We are also proud to be recognized as a Great Place to Work CertifiedTM for 2021-2022.

Role Overview

The Head of Marketing and Growth Operations is pivotal in orchestrating systems, processes, and teams to fuel a world-class growth engine. This position demands a leader with a strong analytical, process-driven mindset who excels in aligning sales and marketing processes, optimizing system performance, ensuring data integrity, and collaborating to deliver exceptional user and brand experiences. The ideal candidate will be highly proficient in marketing automation and CRM technologies, have deep expertise in demand generation, and possess a thorough understanding of high-volume sales and SDR teams.

The Head of Growth and Marketing Operations will work cross-functionally to drive innovative, scalable, revenue-generating solutions, empower data-driven marketing decisions, and achieve strategic business goals. Collaboration with sales operations, finance, and other operational teams is essential to build consensus, align on key company-wide operational initiatives, and ensure integration of data management systems, technology, and business intelligence.

Responsibilities

  • Marketing Operations Leadership: Oversee all marketing operations functions, including processes, marketing systems, workflow, SLAs, reporting, email, and database management.
  • System Administration and Optimization: Take ownership of system administration, including security, system integration, user guidelines, and ongoing optimization, in close collaboration with the global operations team.
  • Marketing Measurement and Analytics: Develop and execute a strategy for marketing measurement, dashboards/analytics, and attribution. Leverage Hubspot, Salesforce, BI, and other systems to create a company-wide measurement system. Deliver regular business metrics, pipeline contribution, actual vs. target metrics, and overall business performance reports.
  • Campaign Execution Process: Lead the campaign execution process, working closely with marketing programs and performance teams to define optimal execution strategies, ensure best practices are followed, and provide training and enablement for the demand marketing team.
  • Marketing Database Management: Develop and implement a strategy for the ongoing control, maintenance, and enhancement of the existing marketing database, including processes, standards, access control, and documentation.
  • Sales Development Support: Collaborate with sales development leadership to identify and implement process improvements, enhance productivity, improve conversion rates, and optimize lead routing, SLAs, and tools for better speed-to-lead performance.
  • Product-Led Growth (PLG): Collaborate with product, marketing, and sales teams to build a cutting-edge Product-Led Growth (PLG) engine that educates prospects, streamlines their buying journey, and facilitates seamless purchasing and onboarding experiences.

Qualifications

  • 10+ years of experience in B2B software marketing and/or revenue operations, preferably in high-growth environments.
  • Technical degree in economics, engineering, statistics, or related fields is preferred.
  • Proven track record of leading highly sophisticated, scalable marketing and revenue operations, with expertise in technology environments and systems integrations.
  • Advanced Excel/Sheets skills required.
  • Strong problem-solving and analytical abilities with a 'test and learn' mindset.
  • Driven by achieving revenue outcomes with a passion for 'making the number.'
  • Excellent communication skills, with the ability to effectively convey complex concepts to diverse stakeholders.
  • Demonstrated experience leading cross-functional teams and delivering business results in a fast-paced environment.
  • Strong project management skills, with the ability to handle multiple projects, meet deadlines, and consistently achieve objectives.
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