Creative Lead

General Description:

The creative lead is responsible for managing and developing marketing and branding materials across Richards’ four product lines.

Responsibilities:

• Design and maintain all print and digital marketing materials including catalogs, product guides, product data sheets, flyers, and PowerPoint presentations

• Design and maintain product installation instructions

• Interface with engineering to obtain accurate and illustrative sales models to use for instructions

• Manage instruction sheet lifecycle using document management workflow tool

• Collaborate with product owners, salespersons and product engineers to develop effective and accurate content

• Continuously maintain and enhance company website

• Update content including relevant marketing materials

• Direct third-party web developer to create simple and effective user experience

• Guide overall brand and marketing style

• Review and assess marketing programs to ensure adherence to overall company branding

• Manage and distribute branding guidelines where applicable

• Create and execute plan for trade shows and conventions

• Create project plan including dates and deadlines, tasks and responsibilities

• Lead design, development, and implementation of graphics and layout of display booth

• Coordinate logistics and ensure vendor timeliness and quality

• Oversee production of booth and installation of graphics

• Attend trade show to oversee logistics and assist sales team with booth operations

• Ensure spend is within allotted budget

• Manage and collaborate with external vendors including print shops, promotional item vendors and videographers/photographers

• Create and oversee marketing email campaigns in constant contact to communicate with sales representatives and customers

• Assist Richards stakeholders in the creation of creative materials for in-house programs and initiatives (e.g., safety, quality assurance)

• Oversee film and photography

• Plan, film, and edit product installation “YouTube” videos

• Oversee product photography and editing as needed to produce high-quality visuals