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Market Research and Insights Writer

3 months ago

Miami, United States LandTech Full time
Job DescriptionJob Description

OUR MISSION

We are on a mission to “Drive tech-enabled change for developers to shape the communities of the future”.

We are supercharging the whole development process by building technology for every stage of a property developer's journey towards unlocking land. 90% of the 200 top global cities have a housing crisis and it’s too difficult for property developers to build the places we need. To keep up with demand, the property industry needs to keep evolving.

LandTech is part of that evolution.

Established in 2014 with two Co-Founders passionate about solving a complex problem, our product offering is the industry standard for site sourcing and assessment, and we are now a multi-million-pound business carving a path to international success

ABOUT US

A multi award winning, value driven company, offering a unique challenge as part of a High Performance Organizational culture that will push you out of your comfort zone, yet offer the support, guidance and empowerment to help you both grow and thrive on this rewarding journey.

Offering a Hybrid working environment and flexible working arrangements, we holistically support both your personal and professional development. We provide quarterly performance reviews, strategic training and transparent career pathways; all the way through to offering personal development funds, cross departmental socials, and exciting and informative learning workshops.

FLORIDA - USA

We are now in the midst of the most exciting expansion since our inception. Following immense interest from VC and funding partners, we have received investments from global powerhouses, such as JLL Spark and UpData partners, to help globalize our data platform.

Florida is the first market where we have begun to realize our global future. By joining us in Florida, you’ll be fundamental to this exciting US buildout, helping establish critical business processes and enhancing an incredible foundation, in readiness for scaling.

All functions will be impacted by the Florida expansion, including New Business, Customer Growth, Marketing and Product; absolutely EVERY part of our business will experience growth and transformation as we Go-To-Market in the USA.

We need your expertise, energy and passion. Join us and be part of this transformational growth journey.

THE DEPARTMENT

This role is part of the US go to market team, pioneering the international growth plans for the business. This team is entrepreneur-minded and driven, carving the path for the land and expand business goals.

THE ROLE

Reporting to the CEO, this role will be responsible for creating unique content that builds brand awareness for LandTech. Working very closely with our data analysts, CEO, and marketing team, you will be researching and writing content, creating industry debate and representing LandTech at various events.

KEY ACCOUNTABILITIES

The success of this role will be based on a proficiency in the following areas:

  • Establishing data stories using our unique dataset, company content and through one’s own research
  • Writing impactful, compelling and audience stories, aligned to cohesive marketing strategy and plan
  • Promoting stories and campaigns through social media; monitoring performance metrics and leveraging levers for ROI
  • Engaging the industry to infuse with our content to create more ARR and brand expansion opportunities
  • Working in consultation with the CEO, Marketing Team and wider SLT and stakeholders, to build the LandTech market POV to lobby government
  • Reviewing, monitoring and updating CEO, the US Team and wider stakeholders on progress, blocks and achievements.

KEY DELIVERABLES

3 months:

  • Delivered holistic and multi-faceted data-driven content, achieving this to company tone and context
  • Established the correct cadence with internal partners for an ongoing release schedule
  • Created a content strategy, aligned with industry events
  • Started to build relationships with relevant publications that can amplify the work

6 months:

  • Established key relationships with relevant amplification partners
  • Create set amount of inbound leads
  • Create a playbook of data stories that can be recreated when entering new markets

Requirements

ESSENTIAL EXPERIENCE:

  • Demonstrable competency in strategic planning and business development.
  • Working knowledge of data analysis and marketing metrics.
  • Aptitude in decision-making and problem-solving.
  • Experience, knowledge, or keen interest in Real Estate/Property Development.

OUR VALUES

  • WE BUILD WITH ACCOUNTABILITY - Integrity in action. Decisive ownership. Exceptional outcomes.
  • WE BUILD WITH COHESION - Voyage together. Effective collaboration. Trusted partnerships.
  • WE BUILD WITH COURAGE - Unwavering valor. Pioneering progress. Lifelong learning

These are our values and we live them every day. Do you share them?

Benefits

  • 401K - 4% Employer Match
  • Healthcare Stipend
  • Flexible Hybrid Working
  • 25 days paid vacation days (plus 8 paid Public/Federal holidays)
  • A day off to celebrate your Birthday
  • Summer Fridays (Early Finishes through August)
  • Flexible Public/Federal days off
  • 2 days additional paid holiday for company trips/events
  • Unlimited unpaid holidays
  • Parental Leave
  • $500 Personal Growth fund
  • $200 Remote Working fund
  • Strategic Training Programme
  • Reward and Recognition Programme

Shaped by our Values of ‘We Build with Accountability, Cohesion and Courage’, we expect all members to uphold integrity-centric, result-focused, and harmonious conduct in how they think, operate and behave. This is irrespective of their walk of life or personal characteristics or preferences.

We take a firm stance that all decisions relating to employment decisions, performance and recognition are not qualified or impacted by any demographic agendas, and unequivocally on the meritocracy of competency and character of the individual.