Digital Marketing Manager

3 weeks ago

Baltimore, United States Tava Health Full time
Job DescriptionJob Description

About Tava Health:

Tava Health, a leading online mental health platform, is committed to fostering meaningful connections between providers and their clients. For providers, Tava offers an integrated suite featuring an electronic medical record, caseload management, telehealth, comprehensive billing, and streamlined referral management. For individuals seeking care, Tava ensures access to quality mental health care through various coverage options, including those made possible through Tava's employer and insurance partners. Joining Tava Health means being part of a team that is revolutionizing the mental health industry and making a real difference in people's lives.

About the Role:

We seek a dynamic and results-driven Digital Marketing Manager to join our team at Tava Health. In this role, you will lead the development and execution of our digital marketing strategy, aiming to expand our reach and impact. Your expertise will be essential in managing both paid digital marketing campaigns and organic social media efforts to enhance our brand presence and engage our target audience.

Responsibilities:
  • Strategic Development: Develop and implement comprehensive digital marketing strategies that align with Tava Health's business objectives and drive growth.
  • Campaign Management: Oversee and optimize paid digital advertising campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads, ensuring maximum ROI.
  • Performance Analysis: Monitor and analyze campaign performance using data analytics tools, making data-driven decisions to optimize outcomes.
  • Content Collaboration: Partner with the content team to create engaging and persuasive content tailored for various digital channels, including social media, email marketing, and our website.
  • Website Optimization: Enhance website performance and user experience to drive conversions and lead generation.
  • Industry Awareness: Stay up-to-date with the latest trends, tools, and best practices in digital marketing, implementing innovative strategies as appropriate.
  • Vendor Management: Manage relationships with external agencies and vendors to ensure timely and effective campaign execution.
  • Organic Social Media: Develop and implement organic social media strategies to grow our online presence, engage with our community, and build brand loyalty.

Requirements

  • Proven experience (5+ years) in digital marketing, with a strong track record of managing successful paid and organic campaigns.
  • Proficiency in digital marketing tools and platforms, including Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and social media management tools.
  • Strong analytical skills and experience using data analytics tools to measure and optimize campaign performance.
  • Excellent communication and collaboration skills, with the ability to work effectively across teams.
  • Creative mindset with the ability to develop innovative marketing strategies.
  • Experience in the healthcare or mental health industry is a plus but not required.

Why Join Tava Health?

  • Be part of a mission-driven company that is transforming the mental health industry.
  • Collaborate with a passionate and dedicated team.
  • Opportunity for professional growth and development.
  • Competitive salary and benefits package.

Enjoy working *remotely in this full-time, salaried position. Tava offers a highly competitive benefits package including parental leave, plenty of paid holidays and PTO, medical, dental, and vision insurance, and (of course) a generous mental health benefit.

Tava is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, marital, or disability status.

If you are a strategic thinker with a passion for digital marketing and a commitment to making a difference, we would love to hear from you. Apply now to join Tava Health and help us drive our mission forward.

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