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Copywriter, Digital

2 months ago

Chattanooga, United States Precept Ministries Full time
Job DescriptionJob Description


GENERAL SUMMARY: The Contract Copywriter, Digital and Print Marketing is responsible for collaborating with all departments as needed to develop and create compelling content for all digital channels including websites, blogs, online communication and through print including direct mail, event collateral and print publications. This position is an exceptional writer with an SEO background who can capture the Ministry’s voice.

This will be a contract position for a minimum of 10 hours and a maximum of 20 hours per week.

ESSENTIAL JOB FUNCTIONS:

  1. Works directly with the Marketing Manager; conceptualizes, writes, and edits marketing and advertising copy and web content for a broad array of response-generating communication pieces, including email, social media, web, print, PR to reach Bible study leaders and students, donors and the public.
  2. Plans and writes monthly letters for direct mail and pieces that go with it including prayer requests, email copy, reports, receipt letters and cases for support.
  3. Regularly creates original content for stand alone campaigns with minimal direction and supervision. This includes research and theological checks.
  4. On occasion leads campaigns as part of a team from ideation to execution with minimal direction. This includes brainstorming, planning, and content creation.
  5. Develops brand voice and personality through blog posts, digital copy, social copy, etc.
  6. Optimizes published content based on SEO and other metrics.
  7. Brings new ideas to the table for writing, content creation, and creative storytelling. Helps team members incorporate brand voice and compelling story telling into print, digital, and design collateral.
  8. Works to make sure all written copy is fresh, relevant to the point and match the ministry’s voice.
  9. Adheres to the content calendar and strategy developed by marketing. Contributes to strategy planning from a content perspective.
  10. Stays up to date on best practices for writing, content marketing, and copywriting for fundraising.
  11. Understands multiple target audiences and writes needs-focused, story-based copy that is conversational and inspirational to move different audiences to action.
  12. Writes press releases and public service announcements which effectively gain media exposure for Precept.
  13. Contributes and adheres to brand standards, messaging and theme development.
  14. Proofs, edits, and confirms product and promotional details.
  15. Adheres to production schedules and deadlines.
  16. Assists fundraising team in writing and submitting grants.
  17. Assists in social media campaign ideation, planning, and writing.
  18. Conducts interviews with Precept students and leaders from around the world in order to write impact stories. Works with international and domestic teams to collect stories of impact.
  19. Performs other job duties as assigned.

KNOWLEDGE, SKILLS, AND ABILITIES:

  1. Strong writing, copy editing and conceptual skills.
  2. Strong understanding of SEO.
  3. Ability to lead and create original content.
  4. Ability to develop new topics, research and find new stories.
  5. Self-starter with determination for achieving results.
  6. Ability to work in a creative, collaborative team environment.
  7. Strong attention to detail with projects and deadlines.
  8. Willing to travel to locations to capture stories if necessary.
  9. Working knowledge of Microsoft Office, and Acrobat Suite.
  10. Strong understanding of social media.
  11. Ability to work with and follow project management software.

TRAINING AND EXPERIENCE:

Bachelor’s degree in journalism, public relations or a related field.

3 to 5 years: copywriting

2 years: SEO

2 years: Digital marketing

Fundraising experience in a philanthropic or non-profit organization preferred