Product Marketing Manager

2 weeks ago


Evanston, United States L2t Media Llc Full time
Job DescriptionJob DescriptionProduct Marketing Manager

Job Summary
Reporting to the Vice-President of Marketing, the Product Marketing Manager will create and defend advertiser value by informing the business of opportunities, aligning product value with client expectations and enabling our sales team to succeed.   This person will be responsible for serving as the voice of our customer, leading all go-to-market activities as well as sales enablement. 

Responsibilities:
Uncover needs/voice of the customer
  • Participate as an integral member of the product portfolio team
  • Understand industry and competitive landscape and educate sales and the broader L2T Media organization
  • Write marketing requirements and provide field and product insights to Product Management based on needs, customer use cases and competitive insights
  • Serve as product expert on client sales calls, corporate customer meetings and internal sales meetings
  • Drive consumer and customer market research needs

Manage go-to-market
  • Lead cross functional team meetings from pilot through launch and beyond
  • Develop product messaging
  • Create/manage sales and customer tools (POS materials, insights, case studies, pitch documents, videos etc.)
  • Communicate commercial product details
  • Train the sales force

Ensure post launch success
  • Develop subject matter expertise to serve as the voice of the product to customers, media and via industry speaking opportunities
  • Partner with Product team to track revenue, product challenges/opportunities & customer engagement
  • Educate sales on competitive landscape to ensure product success post launch
  • Develop win loss analysis for each product portfolio
  • Track revenue and other product metrics and KPI’s and report out to the organization

Sales Enablement
  • Coordinate w/ sales leadership and management to define sales support initiatives.
  • Act as a liaison between Sales, Marketing, and Product teams.
  • Partner with Content Manager to develop impactful tools to educate sales team and advance deals such as case studies, competitive information, fact sheets, product collateral etc.
  • Own sales presentation material to ensure the story we want to be told is consistent throughout the sales organization.
  • Field ad hoc content and support requests from sales team.
  • Assist on sales calls and demos as needed.
  • Select and manage the sales enablement content repository and ensure that all information is easily and readily accessible at point of need with easy integration into SF.com.                        
  • Determine content adoption metrics and define sales enablement best practices.
  • Gather feedback from sales team on a regular basis to constantly improve support programs
  • Partner with sales leaders to develop and enhance the sale process and ensuring that content matches the needs of the sales cycle.

Requirements
  • Bachelor degree in marketing, communications, journalism or similar required.
  • 7 years of experience in Product Marketing.
  • Keen understanding of digital marketing solutions including SEM, SEO, Social Media and Reputation Management
  • B2B experience required.
  • Automotive experience desired. 
  • Google AdWords certification a plus. 
  • Strong writing, editing, proofing, presentation skills, project management, strategic planning and problem-solving skills desired
  • Expert in Microsoft Office (Excel, PowerPoint, Word).
  • Candidate must be organized, dependable, enthusiastic, results-oriented and innovative.  Takes initiative and gets results.   Believes in flawless execution.
  • Excellent communicator and relationship builder
  • A strategic mindset combined with the capability to align stakeholders on priorities that deliver results
  • Excellent team management and cross-functional collaboration skills
  • Passion and ability to work well in a fast-paced, rapidly changing environment and under tight deadlines
This is a hybrid role.

The above statements are intended to provide a general overview and level of work being performed by most people assigned to this job. They are not intended to be a list of all responsibilities, duties and requirements. Additional duties can be assigned as determined.

L2TMedia is an Equal Opportunity/Affirmative Action Employer. We support a diverse workforce.

Powered by JazzHR

W7bro5AuvF



  • Evanston, United States CareerBuilder Full time

    Product Marketing Manager Job Summary Reporting to the Vice-President of Marketing, the Product Marketing Manager will create and defend advertiser value by informing the business of opportunities, aligning product value with client expectations and enabling our sales team to succeed. This person will be responsible for serving as the voice of our customer,...

  • Product Marketing Manager

    Found in: beBee jobs US - 2 weeks ago


    Evanston, Illinois, United States L2TMedia Full time

    Product Marketing ManagerJob SummaryReporting to the Vice-President of Marketing, the Product Marketing Manager will create and defend advertiser value by informing the business of opportunities, aligning product value with client expectations and enabling our sales team to succeed. This person will be responsible for serving as the voice of our customer,...

  • Marketing Manager

    1 week ago


    Evanston, United States CareerBuilder Full time

    Marketing Manager At Evanston Regional Hospital, people are the foundation of our commitment to provide quality, compassionate care. Join our work family! We are committed to providing our employees with the support they need. At Evanston Regional Hospital, we offer an array of medical, dental, and vision packages as well as several add-on perks to make your...

  • Marketing Manager

    1 week ago


    Evanston, United States Evanston Regional Full time

    Marketing Manager At Evanston Regional Hospital, people are the foundation of our commitment to provide quality, compassionate care. Join our work family! We are committed to providing our employees with the support they need. At Evanston Regional Hospital, we offer an array of medical, dental, and vision packages as well as several add-on perks to make your...


  • Evanston, United States Mosaec Full time

    Evanston, Illinois, Roycemore School is a highly regarded, coeducational independent school for students from 3 years old through 12th grade. Located in Evanston, Illinois, on the north side of Chicago. Roycemore is a diverse and intimate community, rooted in academic excellence, that inspires each student to discover their passions, think without limits,...


  • Evanston, United States CVP Consulting Full time

    With years of experience in the communication field, CVP Consulting has created relationship-based marketing and sales methods that bring our clients directly to their consumer. There is no secret to our success. We simply build genuine, respectful, and transparent relationships with our clients and exceed their expectations. Our mission is to teach all our...

  • Marketing Specialist

    2 weeks ago


    Evanston, United States CoreFX Ingredients Full time

    CoreFX Ingredients is a US-based Health & Nutrition ingredients manufacturer with a purpose to nourish and nurture bodies and minds. Our manufacturing facility is located in Orangeville, IL. Our Innovation Center is located in Evanston, IL. We sell out ingredients to food, beverage and dietary supplement companies. Our goal is to provide customers service...


  • Evanston, United States CVP Consulting Full time

    CVP Consulting is proud to be a part of the telecommunications world. We manage all of the direct marketing and sales campaigns for our telecom clients which includes working hands-on with their existing and future customer base. Through our personal approach, we are able to establish long term relationships with customers which in turn helps facilitate...


  • Evanston, United States American Wire Group Full time

    Job Description Job Description Salary: Job Title: Category Manager – Utility Business Line Location: Miami, FL, Chicago, IL, or Perris, CA Remote: Yes Department: Procurement Position Type: Full time Overview American Wire Group (“AWG”), a leading supplier of insulated and bare wire and cable products, and services for infrastructure applications,...


  • Evanston, United States Kaizen Management Chicago Full time

    Job DescriptionJob DescriptionKaizen Management is proud to be a part of the telecommunications world. We manage all of the direct marketing and sales campaigns for our telecom clients which includes working hands-on with their existing and future customer base. Through our personal approach, we are able to establish long term relationships with customers...


  • Evanston, United States American Wire Group Full time

    Job DescriptionJob DescriptionSalary: Job Title:           Category Manager – Utility Business LineLocation:           Miami, FL, Chicago, IL, or Perris, CARemote:            YesDepartment:   ProcurementPosition Type: Full timeOverviewAmerican Wire Group (“AWG”), a leading supplier of insulated and bare wire and cable...


  • Evanston, United States CITY AUTO GROUP Full time

    1033 Chicago Ave., Evanston, IL 60202 **Automotive Finance and Insurance Manager**: **Auto F&I Experience is Required**: **$180,000 - $240,000+ Income! Excellent Benefits!**: **The **CITY AUTO GROUP** is one of the fastest growing privately owned auto groups in the Midwest! We take pride in the growth and development of our employees, offer market leading...

  • Store Manager>

    Found in: Lensa US P 2 C2 - 2 weeks ago


    Evanston, United States Cost Plus World Market Full time

    Cost Plus World Market - 1725 Maple Ave. [Store Supervisor] As a Store Manager at Cost Plus World Market, you'll: Achieve store sales and metric goals through regular business analysis and problem solving activities; Manage all store controllable expenses and profitability components; Ensure store schedule effectively maximizes business environment and make...


  • Evanston, United States Baird & Warner Full time

    Job DescriptionJob DescriptionAbout Baird & Warner Real Estate Over the last decade, Baird & Warner was named a Chicago Tribune Top Workplace ten times in a row. But we didn’t get there by accident — behind every great company is a culture created by the professionals who work there. Throughout our rich history, one thing has remained true: we believe...

  • Office Manager

    Found in: Appcast Linkedin GBL C2 - 2 weeks ago


    Evanston, United States L2TMedia Full time

    Office ManagerWhy should you join L2TMedia?Let’s start with the basics! L2TMedia is a premier Digital Marketing Company focused on the automotive industry. We love car dealers and know how to help them succeed through our line of products that includes Digital & Programmatic Media Advertising, Paid Social Advertising, SEO, Reputation Management and Social...

  • Office Manager

    2 weeks ago


    Evanston, United States L2t Media Llc Full time

    Job DescriptionJob DescriptionOffice ManagerWhy should you join L2TMedia? Let’s start with the basics! L2TMedia is a premier Digital Marketing Company focused on the automotive industry. We love car dealers and know how to help them succeed through our line of products that includes Digital & Programmatic Media Advertising, Paid Social Advertising, SEO,...


  • Evanston, United States CareerBuilder Full time

    Job Description Our well-established client is seeking a qualified Product Development Engineer to join their successful company. If you meet the requirements below send us your CV. Requirements include: Mechanical Engineering Degree Min 3 years experience within an automotive industry. Min 2 years experience in Project Management Correspondence will only be...


  • Evanston, United States CareerBuilder Full time

    Job Description Job Description Salary: Job Title: Category/Project Manager T&D Business Line Location: Evanston, IL or Aventura, FL Remote: No Department: Procurement Position Type: Full time Overview American Wire Group (AWG), a leading supplier of insulated and bare wire and cable products, and services for infrastructure applications, specializes in...


  • Evanston, United States Matech Full time

    OverviewManager – IT Business Services reports to the Director – IT Business Operations and is primarily responsible for the management of IT’s budget, contracts negotiations, vendor relationships, purchasing, project intake, and capacity planning/management. This role works closely with key stakeholders throughout the organization. You Will...

  • Manager, IT Business Services

    Found in: Appcast US C2 - 1 week ago


    Evanston, United States Matech Full time

    OverviewManager – IT Business Services reports to the Director – IT Business Operations and is primarily responsible for the management of IT’s budget, contracts negotiations, vendor relationships, purchasing, project intake, and capacity planning/management. This role works closely with key stakeholders throughout the organization. You Will...