Brand Manager- Violife CONTRACT

3 weeks ago

Hackensack, United States Upfield Full time
Job DescriptionJob Description

About Upfield

We are the largest plant-based company in the world, and we believe in doing what's right for our people, our customers and the planet. At Upfield our purpose is clear: we make people healthier and happier with nutritious and delicious, natural, plant-based products that are good for you, our planet; and with packaging that's free from plastic. We've got iconic brands like Country Crock, Violife, and Imperial that people all over the world know and love. We've been a trusted category leader since 1871 and yet we feel like we're only just getting started. Performance, Passion, and Care define who we are as a company, how we work every day, and the responsibility we feel toward our Associates, our consumers, our business partners, and our world.

We are a highly entrepreneurial fast-paced team running a multi-billion Euro business across 60+ countries with the mindset of a start-up We are agile, creative, fast-to-market, and obsessed with customers and consumers.

This is a 7 month contract (maternity leave coverage) – opportunity for this to become a full time position with strong performance Mid-senior level, 1 direct report

About the Role

The Violife Brand Manager will play a key role on our US marketing team. Main Responsibilities include but are not limited to the following:

· Drive Violife Big Bet brand activation across channels: PR, partnerships, influencers, social media conversation, on-the-ground activation, in-store, online, and through food service as a brand building vehicle

· Develop ideas to hijack culture and insert Violife into conversation both proactively against cultural calendar and nimbly actioning in real time, powered by culture scanning and social media listening

· Recommend "test and learn" ideas to gauge impact on awareness, trial, and conversion

· Manage monthly Violife Brand Budget submissions and drive efficiencies on an ongoing basis, optimizing between working and non-working expenses

· Monitor and report business/brand performance and KPI tracking

· Level-up the brand imagery in the US, including deploying upgraded pack shots, e-comm rich content, physical activations, web content, and digital recipes, creating an integrated brand ecosystem and supporting key partners to execute with excellence

· Collaborate with innovation and trade marketing teams to bring the product innovation plan to market by creating compelling sell stories for customers and ensuring the seamless integration of innovative product benefits, and brand positioning into marketing campaigns.

· Develop strong marketing storylines for Upfield sales team to leverage in sell-in, including hard-hitting performance insights from real-time data sources (eg. Nielsen)

· Engage directly with our Violife digital community including social community management, influencer communication, and partner outreach, creating a cult-like fan base that is obsessed with us as much as we are with them

· Work closely with compliance teams to ensure that all marketing materials and communications adhere to legal and regulatory requirements

· Coach and guide a direct report, developing their skill set to become increasingly independent in their role

Minimum Requirements:

· 3-4+ years of relevant experience (i.e. brand management, start-up experience in the food/consumer space)Trailblazer with Day 1 mindset. Driven, entrepreneurial, and creative

· A heart to always be learning and asking questions with a strong personal growth mindset

· Passion for social media trends, creators and algorithms, with an emphasis on TikTok and Instagram

· Consumer-centric; out-of-the-box thinker; insurgent and entrepreneurial spirit

· Ability to work in a fast paced, quick shifting atmosphere with ease and poise

· Analytical and strategic thinking skills, with the ability and passion to derive insights from data

· Disciplined project management and organizational skills

· Proficient in MS Excel and PowerPoint

· Experience in the US market required

· Bachelor's degree required

· Passion for the vision for a better tomorrow with delicious animal free cheese

What's next

If this position sounds interesting, please hit the apply button now

We understand your resume might not be up to date, we recommend that you apply with what you have or your LinkedIn Profile. Upfield is dedicated to building an inclusive and diverse workplace, we understand that you might not hit all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.

Upfield is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Upfield. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.

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