Demand Generation Specialist

4 weeks ago

Asheville, United States Artisan Studios Full time
Job DescriptionJob Description

Demand Generation Specialist Who We Are 

Artisan Studios is a digital innovation consultancy comprised of strategists, engineers, and designers who are passionate about the potential of technology. We provide full-service technology strategy and solution services to global leaders tasked with bringing disruptive change to their organizations. Specializing in the retail, restaurant, and hospitality spaces, we help organizations thrive in the digital world.

We’re looking for a Demand Generation Specialist to join our team of Artisans 

About the Role 

The Demand Generation Specialist collaborates with both the Marketing and Sales  teams to develop and implement demand generation strategies to drive awareness, engagement, and conversion across various marketing channels. 

Key responsibilities 
  • Create and execute multi-channel campaigns, including email, social media, and content marketing, to generate leads and nurture prospects through the sales funnel.
  • Collaborate with cross-functional teams, including marketing and sales, to align demand generation efforts with business objectives and ensure a seamless lead handoff process.
  • Utilize CRM tools (e.g., Salesforce, HubSpot, ZoomInfo) to track, analyze, and report on campaign performance metrics, lead conversion rates, and pipeline growth.
  • Conduct A/B testing and optimization of campaigns to continuously improve performance and increase ROI.
  • Stay up-to-date with industry trends, best practices, and emerging technologies in demand generation and marketing automation.
About the Candidate 

You are a strategic thinker with strong relationship-building capacity and exceptional interpersonal skills. You have analytical, data-driven cognitive skills while maintaining a creative outlook. You enjoy blending strategy and tactics to create campaigns that drive brand awareness, lead generation, and revenue growth. 

Knowledge, Skills, and Experience 
  • Bachelor's degree in Marketing, Business, or related field preferred.
  • 2+ years of experience in demand generation, lead generation, or digital marketing roles.
  • Proven track record of developing and executing successful demand generation campaigns across multiple channels.
  • Proficiency in CRM and marketing automation tools (e.g., Salesforce, HubSpot, ZoomInfo).
  • Strong analytical skills with the ability to interpret data and derive actionable insights to optimize campaigns.
  • Excellent communication, interpersonal, and collaboration skills with a high emotional intelligence (EQ).
  • Self-motivated with a results-driven mindset and a passion for driving business growth.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Core Competencies 
  • Customer-Focus - Establishes and maintains effective customer relationships
  • Collaborates - Builds partnerships and works collaboratively with others to meet shared objectives 
  • Strategic Mindset - Creates competitive and breakthrough strategies that show a clear connection between vision and action
  • Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
  • Drives Vision and Purpose - Articulates vision and strategy in a way everyone can relate to, motivating others to action
More about our team

We’re a creative company with a deep and equal passion for strategy, technology and design. Our work is diverse, and so is our team. We’re committed to building a culture where differences are embraced. Our team is fantastic, but we've got room for you if you're interested...

More about our benefits

Our clients appreciate that we always bring our "A" game. But to do that consistently requires life balance—we get that. Flexible working hours and remote work environments give our staff the freedom to enjoy both their life and their career.

Additional information

We believe our differences make us stronger. To ensure our culture continues to incorporate everyone’s perspectives and experience, we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age or marital, veteran or disability status.

As a remote-first, digitally innovative technology consulting firm, we pride ourselves on our ability to meet the needs of our clients. This position requires constant operation of a computer, various software programs, and other electronic productivity tools. This position requires prolonged observation of a computer screen. Additionally, it requires regular participation in virtual meetings and training.



 

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