Marketing Director

2 weeks ago

Farm Hill, United States Velocity Restorations Full time
Job DescriptionJob DescriptionSalary:

Marketing Director


About Us

Velocity is the country’s leading builder of classic American vehicles. We’re redefining the essence of classic ownership, vehicles not just restored, but entirely reborn. Our vehicles marry the soul and aesthetic of classic cars with the performance, technology, and reliability of contemporary automobiles. We make classic car ownership easy moving away from the “one-off” restoration with its many unknowns to a manufactured product infused with legacy, authenticity, and performance.


Role Overview

Velocity is seeking an experienced Marketing Director who will head our omnichannel approach to marketing and brand building. Your success will be dependent on the ability to bring qualified leads while also shaping and growing the company’s brand presence. You will have significant autonomy, be well resourced, and have a great team. In return you will need to lead your team effectively, create compelling campaigns, and show clear metrics to leadership.


As our Marketing Director, you'll be:

  • The brand architect: Craft a high-impact marketing strategy and narrative that propels Velocity to new heights. Develop and execute integrated campaigns across all channels, ensuring consistent messaging and a cohesive brand experience.
  • Digitally Confident: Have mastery of the digital landscape with command over digital marketing strategies. Implement up to date techniques in SEO, SEM, PPC, social media, and content marketing.
  • Experiential Marketer: Craft and manage strategic partnerships and experiential events with the community and customers. This includes working with celebrity influencers, other brands, and all at various shows or events.
  • Driven by Data: Analyze marketing data to measure campaign effectiveness and make data-driven decisions. Translate industry trends into actionable insights for design, production, and sales teams.
  • On the Team: As a valued leader in our organization, you will sit at the leadership table providing strategic marketing insights, helping to solve cross functional problems, and finding new opportunities.  

Responsibilities:

  • Develop and execute a comprehensive brand marketing strategy that positions Velocity Restorations as the premier brand for exquisitely restored, modernized classic cars.
  • Profit and Loss accountability for the Marketing department.
  • Craft compelling marketing campaigns across various digital channels (SEO, SEM, social media) to generate qualified leads and brand awareness among affluent audiences.
  • Deep understanding of the digital marketing landscape, including analytics and attribution modeling, to measure campaign effectiveness and ROI.
  • Collaborate with the sales team to understand customer needs and translate them into targeted marketing initiatives.
  • Partner with internal teams (design, sales, leadership) to ensure brand consistency across all touchpoints.
  • Coordinate and manage relationships with external agencies.
  • Gather, investigate, and summarize market research, staying abreast of competitor positioning and industry trends.
  • Growing and developing the in-house marketing team and building a network of reliable external agencies and marketing professionals.
  • Staying current in the collector car industry by attending educational opportunities, conferences, and workshops, reading publications, and maintaining personal and professional networks.

Education and Experience

  • College degree in related field preferred
  • 5 Years minimum experience in marketing


Physical Demands (to include but not limited to)

  • Must be physically able to operate a variety of equipment including computers, office equipment, telephone, cameras, lighting, etc.
  • Ability to travel frequently.
  • Must be comfortable speaking in front of groups and attending networking events.
  • Sit for long periods working at a desk, boardroom table, or a computer.
  • Walk long distances across the shop floor to communicate and gather information as needed.
  • Must be able to navigate through various departments of the organization’s physical premises.
  • Ability to lift, carry, and place items up to 20 pounds without assistance.
  • Occasional reaching overhead and below knees, including squatting, bending, stooping, kneeling, and twisting.


Benefits Include

  • Competitive salary based on experience
  • Fast paced, friendly team environment
  • Health/Dental/Vision/Life/Disability after 60 days
  • 401k plan after 6 months on next enrollment date
  • Paid time off and paid holidays
  • Paid week off from Christmas through New Year’s Day

 

 


 

 

Job duties, salary, and benefits are subject to change throughout duration of employment with Velocity.

 

Velocity is an Equal Opportunity Employer. Velocity does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

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