Marketing-Home Health/Hospice

1 month ago

Goldsboro, United States 3HC HOME HEALTH & HOSPICE CARE INC Full time
Job DescriptionJob Description

3HC Home Health and Hospice
Community Relations Specialist

Durham and Chapel Hill, North Carolina

Compassionate Care is our Calling

Why choose 3HC:

3HC has provided compassionate care to North Carolinians since 1981. We strive to ensure our patients enjoy life’s journey, recover quickly, and live comfortably. We believe in providing high-quality, cost-effective care that surpasses industry standards.


Summary: Working in an assigned territory or facility, facilitates referrals to agency by gathering and interpreting medical and financial data, meeting with patients and families and working with case managers to ensure optimal transition from hospital or other facilities to home. Meets or exceeds expectations for growth goals and objectives.


These Essential Functions:

1. Abides by and supports 3HC's Compliance Program and Code of Ethics. 3HC's Compliance motto is "Compliance for all and all for Compliance". It is the intent of 3HC to comply with all applicable laws and regulations and that spirit is embedded in all aspects of our services and business practices. Our success hinges on doing things ethically and legally, to which, each and every employee plays a critical role.

2. Creates positive experiences for internal and external customers that will meet their expectations. (External customers include our patients, families, referral sources, vendors, the community, etc. Internal customers are the people within the agency with whom you work.) Displays a high degree of courtesy, tact, and knowledge of services provided by the agency in all contact with staff, patients, and visitors.

3. Responsible for visiting traditional and non-traditional referral sources: (a) develops relationships and maintains an active presence with referral sources in the community and associated organizations, (b) calls on assigned healthcare institutions with frequency as determined by supervisor and follows target accounts, (c) consistently meets or exceeds goals set by Marketing Director, (d) submits reports to Marketing Director highlighting accomplishments/concerns for the week as requested, and (e) a minimum of forty-five (45) face to face contacts per week and five (5) contacts by other methods

4. Keeps abreast of changes and marketing opportunities within his/her assigned territories and shares information with supervisor. Actively seeks out new traditional and non-traditional referral sources on a regular basis.

5. Responsible for public speaking engagements, aiding with special events, and assisting with special projects such as National Home Care Month, direct mail marketing, and public relations articles for distribution and/or publication upon request.

6. Aids with agency fund development efforts by attending agency fundraising events in his/her territory to identify prospective clients and donors. Is alert to potential donors when marketing agency in the community and invites donors to participate in agency's fundraising efforts.

7. Responsible for staffing agency booths or exhibits at trade and community fairs, as directed as needed.

8. Responsible for educating healthcare professionals and patient/family on agency capabilities, utilizing available educational resources as needed. Conduct a minimum of six (6) in-service training sessions per year.

9. Initiates referral-to-admission process for each patient referred by facilitating required data, leveraging available resources to ensure data is complete and accurate.

10. Responsible for meeting with other Community Liaison unless excused by the Marketing Director.

11. Demonstrates an interest in personal and professional growth: (a) attends and participates in workshops, seminars, webcasts to keep abreast of current changes in rules, regulations, relating to job functions; (b) does individual reading and research

12. Demonstrates a willingness to be cost effective in the use of agency resources, the monitoring of waste, and the proper and safe use of supplies and equipment.

13. Adheres to 3HC's Personnel Policy and performs other appropriate duties as assigned by supervisor.

Qualification Requirements

  • Bachelor's Degree or equivalent required OR Associate's Degree and a level of experience that surpasses current qualifications.
  • RN preferred
  • Previous experience in marketing, sales, or related healthcare required.
  • Excellent communication skills, both written and oral, and the ability to demonstrate successful negotiation skills.
  • Ability to work under deadline pressure and extra hours, if needed, on assignments

Must be proficient in the use of technology for internal and external communications, presentations, database tracking/reporting, and spreadsheet applications.


3HC is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex or sexual orientation, age, marital status, gender identity, national veteran or disability status.



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