Director of Leasing and Marketing

4 weeks ago

New York, United States Upward On Full time
Job DescriptionJob Description


About the Opportunity

This is an opportunity for a Director of Marketing to join the Leasing and Marketing Department of a family owned NYC Owner/Developer/Management company in Midtown Manhattan. The ideal candidate is resourceful, detail oriented and is able to work with SVP of Residential Leasing and Marketing to implement the company’s vision. The candidate should thrive in a high-intensity, fast paced environment and have excellent attention to detail.


About the Company


Our client is a family owned and operated real estate company with over five decades of experience. Their corporate office is located in Manhattan, with a residential portfolio of almost 5,000 existing units and 1,500 in various stages of pre-development in Manhattan, Long Island City and Brooklyn. The company is guided by a creative vision and commitment to make their neighborhoods better places to live and work. They are committed to creating communities and buildings that will become vital city centers. They provide an exceptional benefits package and growth opportunities.


Role & Responsibilities

  • Oversee marketing operations of residential leasing offices

  • Monitor leasing agents in their sales process, marketing and listings while executing corporate training guides and ensuring excellent customer service

  • Responsible for hiring, training and schedule of part time, on-site employees

  • Develop, manage and maintain aggressive and effective leasing and marketing strategies individual to each luxury property in conjunction with quarterly media plan

  • Research the competitive landscape to stay on top of trends and new developments and play central role in executing individual buildings’ unique selling proposition

  • Determine, review and monitor pricing for new leases and renewal leases.

  • Review weekly, monthly, and quarterly reports

  • Review and monitor individual apartment listings and listing syndication service

  • Work with Director of Special projects on unit renovation selections and progress

  • Manage creative agencies and providing marketing direction

  • Work with SVP in executing amenity upgrades and renovations and model apartments

  • Oversee, in conjunction with SVP, creative campaigns including collateral, print, digital, advertising, branding, social media, and event partnerships

  • Copy writing execution and management for both digital and printed materials

  • Coordinate with out-sourced consultants for development and production of advertising, signage and collateral material

  • Update eblasts, signage and digital collateral as needed

  • Monitor and respond to online reviews and social media content

  • Oversee timelines, budgets and deliverables for renovation projects and new developments

  • Conduct property weekly site tours

Qualifications and Education Requirements

  • Must possess a high degree of proficiency with MS Office products and Adobe Suite

  • Knowledge of Yardi, Nestio, On-Site preferred

  • Excellent analytical, interpersonal, and organizational skills

  • Strong time management skills; ability to handle multiple concurrent assignments, with a high degree of accuracy, and meet deadlines

  • Communicate clearly and concisely with a solution-oriented mindset

  • Sophisticated written and editorial skills

  • Strong leadership and management experience

  • Team player with demonstrated ability to work well within a corporate environment and relate well to people at all levels within the organization

  • Highly organized, attentive to detail and comfortable working on multiple parallel accelerated tracks

  • Strong follow up skills to ensure timely delivery of long-term tasks

  • Motivated and independent with minimal guidance in a fast-paced, demanding environment

  • Bachelor’s degree

  • 5-7 years or more of real estate marketing or related industry experience



Compensation & Benefits

150-160K Plus Health, Dental, & 401K

9-5 M-F; Remote Fridays

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