Product Marketing Manager

3 weeks ago

New York, United States Arch Full time $85,000 - $110,000
Job DescriptionJob DescriptionOur Company

Private investments such as venture capital, hedge funds, and private equity make up roughly 25% of the investment universe. Traditionally, investors, advisors, banks, families, and managers track hundreds of investments in complicated spreadsheets, file folders, and busy inboxes. Not only is this tedious and time-consuming, but it is rife with opportunities for manual data entry errors, inconsistent reporting, and lost information. Enter Arch.

Arch is a Series A financial technology company that automates the management of private investments, improving access, understanding, and the human experience of investing across asset classes. Arch delivers standardized data, documents, and insights in a single platform, avoiding the need to chase information across dozens or hundreds of fund manager portals.Our purpose is to save investors time while empowering them to make more informed investment decisions, leading to better financial outcomes. 

We are a fast growing, dynamic company serving hundreds of clients, and we are looking to hire in all departments as we scale.

The Role:

We are hiring a high-performing Product Marketing Manager. As Arch’s first marketing hire, you will play a critical role in developing and executing comprehensive marketing strategies to drive brand awareness, product adoption, and lead generation. This role demands a strategic thinker and hands-on executor who can run projects independently and collaborate effectively with cross-functional teams. The ideal candidate will have a strong background in both product marketing and growth marketing, with experience in the fintech industry, particularly in marketing to financial services such as banks, family offices, private equity firms, hedge funds, and RIAs.

Key Responsibilities

At Arch you will:

  • Develop and implement a comprehensive marketing strategy aligned with Arch’s business goals for new and existing products.

  • Plan and execute integrated marketing campaigns to build brand awareness and generate leads.

  • Define our target audience, highlight our unique value, and craft compelling value propositions and messaging.

  • Create high-quality marketing materials, including case studies, whitepapers, blog posts, and presentations.

  • Design and implement multi-channel growth strategies to drive lead generation and customer acquisition.

  • Monitor and analyze campaign performance, adjusting strategies as needed to meet KPIs and ROI targets on a monthly, quarterly, and annual basis.

  • Represent Arch at industry conferences, trade shows, and networking events to promote our products and solutions.

  • Coordinate with the sales and product teams to ensure consistent messaging and capitalize on opportunities identified during these events.

  • Produce sales enablement materials and partner to train sales teams.

  • Revamp the website and regularly update it to ensure it reflects the latest product offerings, company news, and industry insights.

  • Learn from every interaction, bringing market insights to Arch engineering, product and operations to continually improve the core product.

Reach out to us if you:

  • Are a skilled and effective writer, capable of creating compelling marketing materials, including product copy, email campaigns, blog posts, and sales collateral, that resonate with our target audience.

  • Possess a keen eye for detail.

  • Have over 3 years of proven success in driving B2B SaaS marketing strategies and go-to-market programs for significant scale, along with launching and scaling products or markets.

  • Previously worked at an early stage startup that saw significant growth. Preferably within Fintech or Enterprise SaaS. 

  • Have experience using customer insights and data to inform segmentation, buyer personas, messaging, competitive positioning, pricing recommendations, and go-to-market plans.

  • Understand the fintech industry and have experience marketing to financial institutions such as investment banks, family offices, private equity firms, hedge funds, and RIAs.

  • Take a long-term perspective and uphold Arch's brand and relationships with potential partners above all else. There are two degrees of separation between most potential clients.

  • You want to hustle alongside an ambitious team to make an impact. Late nights energize you, and you get to solve meaningful problems. 

  • Have a consultative and problem-solving mindset (we are not a super salesy organization)

Bonus points if you:

  • Have previously worked in wealth management, a family office, fund management, accounting, or a related financial field.

  • Possess deep understanding of Alternative Investments industry trends, products, and services.

  • Are familiar with the terms capital calls, IRRs, recallable distributions, or K-1s.

Some perks of working for Arch include:

  • Strong Team – You’ll be backed by a strong team that consistently exceeds client expectations and ships new products quickly.

  • Your work is high impact - Being part of a small team means you have real responsibility and impact from day one. You'll be involved in discussions that drive the growth and direction of our platform from the very beginning.

  • You'll learn a lot about a lot - The operations team functions across the entire company, from working with new and prospective clients, to liaising with the engineering team to build a new feature or improve an existing one.

  • Product Market Fit – We have strong product market fit, exceptionally low churn, and have grown mostly organically through word of mouth.  

  • Team community and camaraderie – We have enormous trust in each other and always do what we can do to support one another. We're always ready to step in to help.

Last note:

  • While we are no longer starting up, we remain culturally a startup; retaining the ability to nimbly serve our clients and innovate in everything we do, every day. 

Compensation Range: $85K - $110K

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