![Ice Castles LLC](https://media.trabajo.org/img/noimg.jpg)
Social Media Specialist
1 month ago
At Ice Castles, we create an uplifting, magical experience for every guest. We depend on our positive, guest-oriented Marketing & Engagement team to ensure that every interaction with our guests makes a positive impact. We are looking to grow our team and need a friendly and motivated individual who thrives on creating unique and engaging content in a fast-paced, competitive event environment.
As the Social Media Specialist, you will establish Ice Castles online presence and brand value through the use of videos, photos, infographics on social media platforms. The Key Result Areas (KRAs) are increased engagement and better conversion to purchase Ice Castles tickets.
The Social Media Specialist will be responsible for the following tasks:
- Social Media Strategy: Oversee the execution of the social media strategy across Instagram, Facebook and TikTok for Ice Castles and Sculptured Sand. Sculptured Sand is a summer event that happens at our New Hampshire property.
- Platform Management: Oversee daily management of social media accounts on Instagram, Facebook, TikTok, including content creation, scheduling, posting, and monitoring.
- Content Creation: Produce engaging and high-quality content, including images, videos, stories, and other multimedia formats.
- Digital Content: Procure and manage digital content from all Ice Castles locations.
- Influencer relations program: Identify, establish, and maintain relationships with influencers and brand ambassadors to expand reach. Work in conjunction with the marketing & engagement coordinator to execute the influencer campaigns and monitor performance tracking.
- Engage with Ice Castles customers and followers. Work in conjunction with the marketing & engagement coordinator to respond to comments and DMs.
- Set up, maintain, and optimize company social pages within each platform to increase the visibility of Ice Castles social content.
- Track and report organic KPI's through weekly reporting on social campaigns.
- Monitor YoY page growth for all social channels.
- Monitor and stay up to date on social media trends.
HOURS: This position is part time year round, with full time hours between November and March.
MINIMUM REQUIREMENTS:
Required education, experience, and eligibility qualifications
- 3-5 years of Social Media marketing experience.
- Experience with Meta Business Suite and Canva to create videos and digital graphics.
- Basic graphic design/video editing skills and proficiency in photo editing software (e.g., Canva)
- Must be able to work remotely with a flexible schedule, including weekends during the peak season.
Other (knowledge, skills, and abilities:
- Content marketer with experience writing copy for organic social media campaigns including TikTok, Instagram, and Facebook. Proven track record of increased customer engagement.
- Proven excellent data analytical skills. A problem-solver, able to analyze large amounts of data and produce actionable insight.
- Independent self-starter; highly organized with the ability to multitask in a fast-paced environment; enthusiastic, positive, and detail-oriented.
PAY: $26-28 per hour
Ice Castles is an awe-inspiring, must-see winter phenomenon that brings fairytales to life. The frozen attraction is located in cities across North America. Ice Castles is built entirely by hand using hundreds of thousands of icicles hand-placed by professional ice artists. The castles include breathtaking LED-lit sculptures, frozen thrones, ice-carved tunnels, slides, and fountains.
remote work
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