Senior Data Analyst
4 weeks ago
Powering Performance Marketplaces in Digital Media
QuinStreet is a pioneer in powering decentralized online marketplaces that match searchers and "research and compare" consumers with brands. We run these virtual- and private-label marketplaces in one of the nation's largest media networks.
Our industry leading segmentation and AI-driven matching technologies help consumers find better solutions and brands faster. They allow brands to target and reach in-market customer prospects with pinpoint segment-by-segment accuracy, and to pay only for performance results.
Our campaign-results-driven matching decision engines and optimization algorithms are built from over 20 years and billions of dollars of online media experience.
We believe in:
- The direct measurability of digital media.
- Performance marketing. (We pioneered it.)
- The advantages of technology.
We bring all this together to deliver truly great results for consumers and brands in the world's biggest channel.
Job Category
As a key member of the Analytics team, you will be responsible for data-driven insights that contribute to QuinStreet's Marketplace growth. You will gather, organize, and aggregate complex datasets and business rules to produce meaningful insights in areas such as campaign structure, pricing, budgeting, traffic allocation, quality, and network dynamics. You are expected to be the advocate for growth leveraging those insights and will work closely with other teams in the category to turn them into positive results for the company.
Responsibilities
- Work closely with media and client account managers to identify opportunities for client optimization and market expansion.
- Actively mine data from our marketplace and client datasets to develop business and predictive models using various statistical techniques.
- Responsible for pursuing actionable opportunities by working with the appropriate stakeholders.
- Support ongoing analysis and monitoring of key business metrics.
- Build complex and multi-layered forecasts in Excel and Tableau for business planning.
- Key liaison between business and technical resources in managing day to day data analytics.
Requirements
- Record of high academic achievement with a BS degree in Business, Economics, Engineering, Math/Science, or otherwise proven background in business/analytics. MS preferred.
- 3+ years of work experience in data analytics/science.
- Strong analytical and problem solver mindset with a drive towards actionable insights from data.
- Deep interest in online marketing and media industry. Industry experience a plus.
- High internal motivation with ability to understand the full stack of product development.
- Willingness to initiate and own research, exploration, and analysis from start to finish for any business problem.
- Good interpersonal skills and ability to remain focused-yet-flexible in a fast-paced internet company environment.
- Proficiency in MS Excel, SQL, Tableau and Python scripting.
Flexibility for occasional travel to different offices or events is essential to fulfill the duties of this role. This may include attending meetings, conferences, or training sessions, as well as collaborating with team members or partners in various locations. While travel requirements may vary, candidates should be prepared to engage in occasional travel as needed to support business objectives and foster professional relationships.
QuinStreet is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, national origin, pregnancy status, sex, age, marital status, disability, sexual orientation, gender identity or any other characteristics protected by law.
Please see QuinStreet's Employee Privacy Notice here.
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