Entry Level Paid Media Executive
2 weeks ago
We are looking for a data-driven entry level Paid Media Executive to join our innovative marketing team. This position is perfect for those who thrive in analyzing large datasets and excel in visualizing complex data to drive strategic decisions. If you are passionate about leveraging the latest technologies in digital advertising and possess a keen interest in data-driven marketing, we encourage you to apply. This role involves supporting the planning, execution, and optimization of paid media campaigns across multiple platforms to enhance brand visibility and meet key performance metrics.
Responsibilities:
- Design and implement paid media campaigns across diverse channels such as social media, search engines, and digital display networks, focusing on data analysis and campaign optimization.
- Regularly analyze campaign performance using large datasets, and utilize advanced visualization tools to represent insights and trends effectively.
- Collaborate with the marketing team to ensure that paid media strategies are integrated with overall marketing objectives, emphasizing data insights and technological solutions.
- Conduct thorough keyword and market research to refine campaign reach and effectiveness.
- Manage campaign budgets meticulously, aligning expenditure with strategic objectives and ensuring efficient resource allocation.
- Stay abreast of the latest advancements in digital advertising technologies and data analysis methodologies.
- Work closely with creative and technical teams to ensure that advertisements are both compelling and data-compliant.
- Provide detailed administrative and operational support including documentation of media plans and coordination of billing processes.
Qualifications:
- Strong analytical skills with a proven ability to work with complex datasets.
- Excellent communication and organizational skills.
- Proficiency in using SQL and Python for data analysis; experience in data visualization tools is highly desirable.
- Ability to collaborate effectively within a team environment.
- Familiarity with digital advertising platforms (e.g., Google Ads, Facebook Business Manager) is advantageous.
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