Merch Director
1 week ago
Job Title: Merch Director
Employment Type: Full Time, 40 hours/week
Reports to: Chief Product Officer
FLSA Status: Exempt
Who We Are
LIFE SURGE is a leading company in the industry of faith-based live events and financial education programs. One of the fastest growing organizations in the country, LIFE SURGE exists to inspire, transform and equip people to build their personal impact in ways that glorify God. By annually producing 20+ events and providing financial education to thousands around the nation, we do just that.
We are a team of experienced professionals who are passionate about helping people learn, grow, and connect so they may live more enriched lives. Our culture is one where we celebrate one another, individually and as a team. We look to acknowledge and reward our star performers. Let your light shine in our company
Opportunity
The Merch Director for our Lifestyle Brand(s) is responsible for developing and overseeing the strategic direction, marketing, and management of our lifestyle merch line. Our Merch Director will play a vital role in creating and nurturing a brand that resonates with our customers and targeted demographic while embodying the particular lifestyle, values, and culture of Life Surge and other Surge related brands.
Responsibilities
Develop and execute a comprehensive merch strategy aligned with the brand's vision and values.
Effectively manage our merchandize product line and merchandize business P&L.
Launch and manage our online merch store, as well as our traveling event merch stores.
Establish merch brand guidelines and ensure consistency across all brand touchpoints.
Consistently create new merch designs and bring to market new merch products.
Collaborate with product designers, developers, and manufacturers to create products that align with the brand's image and values.
Collaborate with our marketing, product, event and purchasing team to drive the right results.
Develop and implement marketing campaigns to raise brand awareness and drive sales.
Utilize various marketing channels, including digital, social media, influencer partnerships, and traditional advertising.
Ensure a consistent and positive customer experience across all merch brand interactions.
Implement customer feedback mechanisms and continuously improve customer satisfaction of our merch products.
Stay informed about industry trends, competitor strategies, and consumer preferences.
Use market research and data analysis to inform brand decisions and product development.
Develop and manage the brand's budget, ensuring efficient allocation of resources.
Monitor expenses and revenue to achieve the desired financial targets.
Knowledge, Skills and Abilities Preferred
Merchandizing and/ or lifestyle brand experience.
Excellent project management, organizational skills, and attention to detail.
Excellent verbal and written communication skills.
Strong understanding of branding principles, market trends, and consumer behavior.
Excellent communication, negotiation, and leadership skills.
Creative and strategic thinking.
Ability to adapt to changing market conditions and consumer preferences.
Passion for the brand's lifestyle niche and values.
Knowledge of Microsoft Office, Asana, and other tools and apps is a plus.
Self-motivated, self-managed, and driven by performance.
Able to create and maintain collegial relationships with all team members.
Qualifications
3+ years of related work experience.
Bachelor's degree in marketing, business, or a related field (master's degree may be preferred).
Proven experience in brand management, marketing, or a related role, preferably within the lifestyle industry.
Job Benefits
Health, Dental, Vision, Life, Holiday and Paid Time Off.
Non-corporate, casual, entrepreneurial, comfortable, fun, and proactive work environment.
High-level performers, disciplined, and self-motivated people will do VERY WELL in this environment.
LIFE SURGE is an Equal Opportunity Employer. We value diversity and seek to empower each individual while supporting the many perspectives, skills, and experiences within our workforce. All employment is decided based on qualifications, merit, and business needs.
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