Digital Marketing Specialist
3 weeks ago
Essential Duties and Responsibilities:
General (including, but not limited, to the following)
• Plan, create, and produce marketing communications and materials to implement marketing strategies and business objectives
• Assist in initiatives including advertising creation and development, promotional campaigns, production of tradeshow materials, and website materials
• Develop visually compelling content for social media platforms and manage social media accounts.
• Work with project teams to understand their needs and to develop direction, concept and specifications for assigned projects
• Responsible for the processing and production of design content, including processing designs and images, preparing collateral for online viewing, and updating and preparing documents for print production
• Utilize creative skills to develop concepts and graphic design skills to assist in creating and manipulating design elements and entire layouts
• Maintain brand and marketing guidelines
• Develop innovative approaches to how we communicate and visually tell our story
• Maintain collateral files and process update requests
• Maintain corporate marketing photography and stock art databases
• Communicate with vendors on production standards and set expectations as to final product delivery
• Coordinate quotes and purchase orders from outside vendors
• Assist with delegation of projects among the marketing team to ensure timely completion.
Minimum Requirements:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required:
• 1-3 years of experience in digital marketing, preferably in a similar role.
• A background in design or graphic design skills would be highly advantageous.
• Strong knowledge of digital marketing strategies, tools, and platforms.
• Proficient in social media management, content creation, and email marketing.
• Familiarity with SEO techniques and best practices.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
Education:
• Bachelor’s degree in Marketing, Design, Advertising or a related field.
Excellent Benefits: Medical, Dental, Vision, Disability, Life, Matching 401(k
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