Media Buyer

OPPORTUNITY

OBI Creative seeks a detail-focused and highly analytical Media Buyer to join our team. The successful candidate will build, manage, and optimize digital campaigns across platforms like Google Ads, Meta Ads, Microsoft, DSPs, etc. The focus on KPIs and the ability to generate results according to client goals is critical.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Build, manage, and optimize digital campaigns, meeting client goals and KPIs.
• Utilize Google Analytics to discover insights from data and make media buys high-performing yet efficient.
• Stay current with the latest media platform updates and trends.
• Recommend digital ad types and channels that align with client-provided KPI’s and goals.
• Manage multiple campaigns simultaneously and troubleshoot issues in ad accounts.
• Oversee multiple media budgets by campaign channel and client, ensuring correct pacing.
• Manage media vendor partners, including campaign onboarding and ensuring KPIs and other business goals provided by the client are being met.
• Create insightful reports with recommendations to improve campaigns for our clients.
• Work closely with support and account reps to fix any issues and foster positive relationships with stakeholders.

QUALIFICATIONS AND EXPERIENCE

• Minimum of 2 years of experience using Google Ads and Meta Ads.
• Minimum of 2 years of experience using Google Analytics.
• Highly analytical mindset with the ability to discover insights from data.
• Background in traditional media buying is preferred but not required.
• Ability to multitask and manage multiple campaigns simultaneously.
• Strong communication skills and a team-player attitude.
• Commitment to continuous learning and professional growth.
• Self-starter, problem solver, detail-oriented, deadline-driven, and passionate about media trends.