Marketing Strategist

2 months ago

Freehold, United States BeloForm Craft Full time
Job DescriptionJob DescriptionDescription
Position: Marketing Strategies Specialist
Location: Freehold, NJ
Department: Marketing
Type: Full-time

Job Overview:
The Marketing Strategies Specialist will be responsible for developing, implementing, and optimizing marketing strategies that align with our business goals. This role requires a deep understanding of market trends, consumer behavior, and digital marketing tactics. The ideal candidate will have a strategic mindset and a track record of successfully driving growth through innovative marketing initiatives.
Key Responsibilities
  • Strategy Development:

    • Develop comprehensive marketing strategies that align with company goals and objectives.
    • Analyze market trends, competitor activities, and customer insights to inform strategy.
    • Identify new market opportunities and customer segments for growth.
  • Campaign Management:

    • Plan, execute, and manage marketing campaigns across various channels, including digital, social media, email, and traditional media.
    • Monitor and optimize campaign performance to ensure maximum ROI.
    • Collaborate with creative and content teams to develop compelling marketing materials.

  • Collaboration & Communication:

    • Work closely with cross-functional teams, including sales, product development, and customer service, to ensure alignment of marketing strategies with overall business objectives.
    • Present strategic recommendations to stakeholders and manage internal communications regarding marketing initiatives.
  • Budget Management:

    • Develop and manage the marketing budget, ensuring efficient allocation of resources.
    • Track and report on budget expenditures and adjust strategies as necessary.


Skills, Knowledge and Expertise
  • Strong understanding of digital marketing, including SEO, SEM, social media, email marketing, and content marketing.
  • Excellent analytical skills with the ability to interpret data and make informed decisions.
  • Proficiency in marketing software and tools such as Google Analytics, CRM systems, and marketing automation platforms.

Benefits
  • Health, dental, and vision insurance
  • Paid time off (PTO) and holidays
  • Retirement plan options (e.g., 401(k))
  • Professional development opportunities
  • Wellness programs