Manager, Analytics

1 month ago

New York, United States Heartbeat Full time
Job DescriptionJob DescriptionCompany Description

We’re Heartbeat, the marketing agency for Healthcare Challenger Brands and the brave clients behind them. And hopefully you’re our next Manager, Analytics helping us to deliver game-changing campaigns for consumers & HCPs.

Read on to learn more about what qualities we’re looking for in a new member of the crew and why you’re gonna dig working with us.

Job Description

How you’ll strengthen the team:

Our team is looking for someone who is a creative problem solver and a critical thinker. Beyond that, here’s how you’ll make your mark:

  • Developing measurement plans
  • Provide training on analysis tools
  • Provide guidance around client insights and recommendations to grow strategic thinking
  • Conduct career growth conversations

How you’ll grow with us:

Manager, Analytics is where you’ll start, but we’re always planning for where you’ll go. Our Analytics Managers are all expected to hone skills that will help build on their careers. Those skills include:

  • Manage direct reports day-to-day priorities
  • Identifying new opportunities for analytics projects
  • Scoping and selling new projects
  • Translating proposals into analytics work plan                      
  • Delivering results and presentations to clients
  • Participating in brand planning

 

Hell yes, I want to do all of that. But tell me more about Heartbeat…

Heartbeat is a healthcare marketing & creative agency, headquartered in NYC and powered by ~300 smart people all over the US. In the past four years, we’ve been named a 4-time “Best Place to Work” by AdAge and MM+M and a “Diversity & Inclusion Champion” by MedAdNews.

 

We care about three big things:

 

1. Empowering Challenger Brands
We work with marketers who have big mountains to climb and the ambition to make it happen. As their sherpa and sidekicks, we must relentlessly deliver on our core values: insightful, inventive, and courageous.

 

2. Being the Best Place You’ll Ever Work

This isn’t all pool tables and Bagel Fridays — it’s about giving you the support to do and be your best. Examples include the ability to work wherever (forever), unlimited PTO, and self-care stipends. We also love to let loose, whether through selfie scavenger hunts or bouts of companywide bingo that would shock even the rowdiest retirement communities.

 

3. Fostering a Diverse & Caring Community

We’re the most diverse agency in healthcare, by design. No matter your story, you’ll find representation and amplification — through our affinity groups, cultural celebrations, and unwavering support no matter what society throws at us. We’re proud to say that you can be anything you want at Heartbeat (as long as it’s not an a**hole).

 

There’s a reason 1/3 of Heartbeaters have been here for 4+ years and we have a 90% retention rate. We hope you’ll experience it for yourself.

Qualifications

What you’re bringing with you:

Across 3-5 years of experience, you know what it takes to slay Analytics. These are the core skills you’ve totally nailed:

  • Assisting in the gathering and analysis of client requirements for Analytics and BI deliverables.
  • Developing rich, interactive data visualizations that integrate data from multiple sources, with a primary focus on B2B behavioral customer data.
  • Strong understanding of BI tool (Tableau, Power BI etc.) architecture required to develop high quality BI deliverables.
  • Designing and executing quantitative analyses to help clients improve marketing effectiveness and drive deep customer insight.
  • Identification of marketing and business optimization opportunities based on analysis of trends and strategic insight development.
  • Presenting and communicating results to Heartbeat internal stakeholders (account, strategy, creative) and client teams
  • Learn and deliver customer analyses and insights including but not limited to: Website Visitor Insight Studies, Customer Segmentation, Retention Analysis, ROI Modeling, Lifetime Value Analysis, Customer Profiles, Cross Channel, Media Mix, Brand and Market Research


Additional Information

About Publicis Health & Publicis Groupe

 

Heartbeat is a proud member of Publicis Health, the largest health communications network in the world. Publicis Health is one of the four solutions hubs of Publicis Groupe, the third-largest advertising and media company in the world — offering us unparalleled global reach and resources.

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