Product Marketing Lead, Enterprise

3 weeks ago

New York, United States Vimeo Full time
Job DescriptionJob Description

Vimeo is looking for a passionate and seasoned enterprise product marketer to join the Product Marketing Team. You'll work at the intersection of product development and marketing to orchestrate high-impact product launches that support our Enterprise business. You will be focused on new product go-to-market strategy, product activation, and product engagement to maximize the lifetime value of our enterprise customers at all stages of the funnel.

This role will drive awareness, adoption, and market positioning for Vimeo Enterprise, and will report directly to the Head of Product Marketing. This role is ideal for a data-driven self-starter with exceptional messaging and positioning skills, who can work on both creative marketing initiatives and data-driven strategy.

What you'll do:

  • Develop and own compelling product positioning and messaging that differentiates Vimeo's enterprise solutions in the market
  • Collaborate closely with cross-functional teams, including product management, design, marketing and sales teams, to ensure successful product launches with a clear and cohesive marketing plan
  • Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities, and use data-driven insights to inform product marketing strategies
  • Build a deep understanding of the enterprise customer base and serve as their voice back to internal product, marketing and sales teams
  • Track and analyze business performance, providing actionable insights and recommendations for optimization
  • Equip Vimeo's sales teams with the tools and training they need to effectively communicate Vimeo's value proposition to prospects and customers

Skills and knowledge you should possess:

  • 8+ years of experience in product marketing
  • Deep expertise in enterprise SaaS solutions, preferably in enterprise video with a consistent record of developing and implementing successful product marketing programs
  • Familiarity with AI tools
  • Excellent written and verbal communication skills, with the ability to create compelling narratives and effectively present ideas
  • Clear track record of driving business results through data-driven marketing strategies
  • Fast-paced, results-oriented mindset, with the ability to implement marketing initiatives at speed to capitalize on market opportunities
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
  • Strong project management skills with the ability to prioritize effectively
  • Passion for video and Vimeo's mission

#LI-OZ1

Targeted Base Salary Range: $135,000 to $205,500

The base salary range listed above is for candidates located in the U.S., including the New York City metro area.

At Vimeo, we strive to hire and nurture amazing talent across the globe. Actual salaries will vary depending on factors including but not limited to experience, specialized skills, internal alignment and a candidate's home base.

Base salary is just one component of Vimeo's total rewards philosophy. We offer a wide range of benefits and perks that appeal to the variety of needs across our diverse employee base Other rewards may include bonus or commission, Restricted Stock Units (RSUs), paid time off, generous 401k match, wellbeing resources, and more.

About Us:

Vimeo (NASDAQ: VMEO) is the world's most innovative video experience platform. We enable anyone to create high-quality video experiences to better connect and bring ideas to life. We proudly serve our community of millions of users – from creative storytellers to globally distributed teams at the world's largest companies – whose videos receive billions of views each month. Learn more at www.vimeo.com.

Vimeo is headquartered in New York City with offices around the world. At Vimeo, we believe our impact is greatest when our workforce of passionate, dedicated people, represents our diverse and global community. We're proud to be an equal opportunity employer where diversity, equity, and inclusion is championed in how we build our products, develop our leaders, and strengthen our culture.

  • Product Marketing Lead, Enterprise

    4 weeks ago

    New York, United States InterActiveCorp Full time

    Vimeo is looking for a passionate and seasoned enterprise product marketer to join the Product Marketing Team. You’ll work at the intersection of product development and marketing to orchestrate high-impact product launches that support our Enterprise business. You will be focused on new product go-to-market strategy, product activation, and product...

  • Product Marketing Lead, Enterprise

    2 weeks ago

    New York, United States CareerBuilder Full time

    Vimeo is looking for a passionate and seasoned enterprise product marketer to join the Product Marketing Team. You'll work at the intersection of product development and marketing to orchestrate high-impact product launches that support our Enterprise business. You will be focused on new product go-to-market strategy, product activation, and product...

  • Product Marketing Lead, Enterprise

    4 weeks ago

    New York, United States Vimeo Full time

    Vimeo is looking for a passionate and seasoned enterprise product marketer to join the Product Marketing Team. You'll work at the intersection of product development and marketing to orchestrate high-impact product launches that support our Enterprise business. You will be focused on new product go-to-market strategy, product activation, and product...

  • Product Marketing Lead, Enterprise

    2 months ago

    New York, United States Vimeo Full time

    Job DescriptionJob DescriptionVimeo is looking for a passionate and seasoned enterprise product marketer to join the Product Marketing Team. You'll work at the intersection of product development and marketing to orchestrate high-impact product launches that support our Enterprise business. You will be focused on new product go-to-market strategy,...

  • Product Marketing Lead, Enterprise

    2 months ago

    New York, United States Vimeo Full time

    Job DescriptionJob DescriptionVimeo is looking for a passionate and seasoned enterprise product marketer to join the Product Marketing Team. You'll work at the intersection of product development and marketing to orchestrate high-impact product launches that support our Enterprise business. You will be focused on new product go-to-market strategy,...

  • Enterprise Product Marketing Manager

    3 weeks ago

    New York, United States Notion Full time

    About Us: We're on a mission to make it possible for every person, team, and company to be able to tailor their software to solve any problem and take on any challenge. Computers may be our most powerful tools, but most of us can't build or modify the software we use on them every day. At Notion, we want to change this with focus, design, and...

  • Enterprise Product Marketing Manager

    3 weeks ago

    New York, United States Notion Full time

    About Us: We're on a mission to make it possible for every person, team, and company to be able to tailor their software to solve any problem and take on any challenge. Computers may be our most powerful tools, but most of us can't build or modify the software we use on them every day. At Notion, we want to change this with focus, design, and...

  • Enterprise Sales Representative

    2 weeks ago

    New York, United States Channel Marketing Full time

    New York, NY StructuredWeb offers a competitive salary, benefits, and a great working environment. As an enterprise sales representative you will be responsible for selling StructuredWeb’s channel marketing SaaS platform into large global enterprise accounts. You will work very closely with our lead gen team to both generate additional opportunities as...

  • Product Marketing Lead

    5 days ago

    New York, New York, United States Mimica Automation Full time

    Job DescriptionJob DescriptionWhat we are buildingMimica's mission is to accelerate the discovery and deployment of automation with AI. Our first product, Mapper, learns patterns from employee clicks and keystrokes, identifies key steps, decisions and repetition, and generates "blueprints" for automation. Today, it supports RPA teams, that build software...

  • Enterprise B2B SaaS Marketing Lead

    5 days ago

    New York, New York, United States Mimica Automation Full time

    Job DescriptionExciting Opportunity at Mimica:At Mimica, we are dedicated to advancing the integration of AI in automating processes. Our flagship product, Mapper, is designed to streamline automation by analyzing user behavior patterns. Alongside Mapper, Miner assists businesses in identifying and prioritizing automation prospects.Your Role:In this role,...

  • Product Marketing Lead

    3 weeks ago

    New York, United States Mimica Automation Full time

    Job DescriptionJob DescriptionWhat we are buildingMimica's mission is to accelerate the discovery and deployment of automation with AI. Our first product, Mapper, learns patterns from employee clicks and keystrokes, identifies key steps, decisions and repetition, and generates “blueprints” for automation. Today, it supports RPA teams, that build...

  • Product Marketing Lead

    3 weeks ago

    New York, United States Mimica Automation Full time

    Job DescriptionJob DescriptionWhat we are buildingMimica's mission is to accelerate the discovery and deployment of automation with AI. Our first product, Mapper, learns patterns from employee clicks and keystrokes, identifies key steps, decisions and repetition, and generates “blueprints” for automation. Today, it supports RPA teams, that build...

  • Product Marketing Lead

    1 week ago

    New York, United States Mimica Automation Full time

    What we are building Mimica's mission is to accelerate the discovery and deployment of automation with AI. Our first product, Mapper, learns patterns from employee clicks and keystrokes, identifies key steps, decisions and repetition, and generates "blueprints" for automation. Today, it supports RPA teams, that build software bots for repetitive computer...

  • Product Marketing Lead, Signals

    4 weeks ago

    New York, United States META Full time

    Summary: We’re seeking an experienced leader to help empower people and businesses to purposefully share data and build relationships. The Product Marketing Lead, Signals will support a portfolio of products that help businesses onboard their website, app and offline customer data to Facebook, reach new people through better targeting and optimization,...

  • Enterprise Product Marketing Manager/Lead

    4 weeks ago

    New York, United States Mimica Automation Full time

    What we are building Mimica's mission is to accelerate the discovery and deployment of automation with AI. Our first product, Mapper, learns patterns from employee clicks and keystrokes, identifies key steps, decisions and repetition, and generates "blueprints" for automation. Today, it supports RPA teams, that build software bots for repetitive computer...

  • Enterprise Product Marketing Manager/Lead

    3 weeks ago

    New York, United States Mimica Automation Full time

    What we are building Mimica's mission is to accelerate the discovery and deployment of automation with AI. Our first product, Mapper, learns patterns from employee clicks and keystrokes, identifies key steps, decisions and repetition, and generates "blueprints" for automation. Today, it supports RPA teams, that build software bots for repetitive computer...

  • Product Marketing Lead

    3 weeks ago

    New York, United States RavenPack Full time

    About us RavenPack is the leading big data analytics provider for financial services. Financial professionals rely on RavenPack for its speed and accuracy in analyzing large amounts of unstructured content. RavenPack's products allow clients to enhance returns, reduce risk and increase efficiency by systematically incorporating the effects of public...

  • Product Marketing Lead

    7 days ago

    New York, United States RavenPack Full time

    About us RavenPack is the leading big data analytics provider for financial services. Financial professionals rely on RavenPack for its speed and accuracy in analyzing large amounts of unstructured content. RavenPack's products allow clients to enhance returns, reduce risk and increase efficiency by systematically incorporating the effects of public...

  • Enterprise Product Marketing Manager

    1 month ago

    New York, United States Mimica Automation Full time

    What we are buildingMimica's mission is to accelerate the discovery and deployment of automation with AI. Our first product, Mapper, learns patterns from employee clicks and keystrokes, identifies key steps, decisions and repetition, and generates "blueprints" for automation. Today, it supports RPA teams, that build software bots for repetitive computer...

  • Director, Field Marketing

    4 weeks ago

    New York, United States Snowflake Computing Full time

    Build the future of data. Join the Snowflake team. Snowflake Inc. is looking for a Director of Field Marketing for our US Enterprise Field Marketing team, based in either San Mateo or New York. As a Director of Field Marketing, you will be responsible for the development and management of the US Enterprise Field Marketing team, creating the framework and...