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Communications Specialist

2 months ago

Jackson, United States American 1 Credit Union Full time
Job DescriptionJob DescriptionDo you have a passion for creating engaging content? Do you have experience in social media and/or email marketing? Do you have excellent written communication skills? If you answer yes to these questions, consider applying for the Communications Specialist position at American 1 Credit Union today
  • Location: Jackson, MI
  • Position: Communications Specialist
  • Wage: Competitive wage starting at $19.00
  • Benefits start on day one: Health, Dental, Vision, Responsible Time Off
  • All offers of employment are contingent upon background screens.

The Communications Specialist coordinates, executes and creates content for public and media relation strategies. This position also develops, implements, and tracks digital marketing strategies, including social media and google analytics. This position will require excellent and proven writing skills and the ability to convey complex information to crucial company stakeholders through various forms of written communication and platforms.

Essential Job Functions:

  • Focus on Purpose: Focused on the credit union's purpose of creating financial wellness in our community through everyday banking.
  • Content Creation: Coordinates credit union blogs, website, email marketing, TV/radio scripts, newsletters, social media, etc.
  • Stakeholder Engagement: Provide support for consistent communication with key company stakeholders, including employees, members, and community
  • Website and Digital Oversight: Provide consistent, accurate website and digital marketing updates to keep the American 1 online presence relevant and compliant; monitor ROI and analytics.
  • Drive Brand Equity: Produce and sustain a solid social media presence through Facebook, Instagram, LinkedIn, YouTube, and any additional channels the credit union pursues.
  • Communication and Collaboration: Coordinate public relations for the credit union with press releases and press event planning, maintain excellent relationships with media as needed, and design and implement ongoing email and mail communications with members. Supports graphic design efforts with report design and maintenance and additional help desk tickets for the Marketing team. Follow all credit union policies and procedures, including policies and procedures for customer identification and all BSA requirements
  • Community Advocate: Serves as a credit union representative within the community and is actively visible at credit union events and credit union-sponsored events.
  • Core Process, Policy, and Procedure Review: Responsible for following all processes, policies, and procedures, including policies and procedures for customer identification and all BSA requirements.

Competencies Required:

  • People-focused and Strong Communication: Empathetically seek understanding of what members and employees require and expect and use available resources, policies, and opportunities in their best interest without compromising institutional core values and core focus.
  • Achiever, Initiative, and Goal Driven: The employee drives for results and success, is committed to their job, sets high-performance standards, pursues aggressive goals, works hard to achieve them, displays a high level of effort and commitment to work, and takes ownership. Apply new ways of thinking; create new ideas. Plans work and carry out tasks without detailed instructions; makes constructive suggestions; prepares for problems or opportunities in advance; undertakes additional responsibilities; responds to situations as they arise with minimal supervision; creates novel solutions to problems. Pays particular attention to close detail and is committed to accuracy.
  • Focused, Decision-making and Problem-Solving: Has a strong sense of urgency about proactively solving problems and getting work done; gains support by collaborating effectively for ideas, proposals, projects, and solutions; takes the initiative; makes and/or facilitates decisions considering the impact on others and/or the credit union; reach sound decisions and exercises good judgment based on a balanced consideration of facts, priorities, and alternatives; make decisions in agreed upon time frame; take initiative to identify and resolve problems; demonstrate ability to examine existing problems/issues in new ways.
  • Engaged and Collaborative: Engaging and collaborating with Marketing and Community Partnerships teams to foresee longer-term developments, envision options (and their probable consequences), select sound courses of action, rise above the day-to-day detail, and challenge the status quo.
  • Trustworthy, Reliability, and Confidentiality: Personally responsible; completes work in a timely, consistent manner; works hours necessary to complete assigned work; is regularly present and punctual; arrives prepared for work; is committed to doing the best job possible; keeps commitments. Able to keep all information obtained confidential, including member, employee, and credit union information. Ensures core processes, policies, and procedures are followed.


Key Accountability Items:

  • Content Creation
  • Stakeholder Engagement
  • Website and Digital Oversight
  • Drive Brand Equity
  • Branch and Event Support

Requirements:

  • A minimum education of high school diploma or GED
  • Bachelor’s degree is preferred
  • Proven written communication skills
  • Previous credit union experience is a plus
  • Previous digital marketing experience preferred
  • Proficiency in Microsoft Office Suite
  • Experience in Adobe Creative Suite preferred
  • Knowledge in critical areas of marketing (SEO, social media, content marketing, email marketing, and SEM)
  • Basic knowledge of or ability to learn digital marketing platforms

The Ideal Candidate:

  • Can work on a creative team
  • Will exhibit good verbal and interpersonal communication skills
  • Possesses attention to detail and organizational skills.
  • Maintains a strict standard of confidentiality
  • Will meet deadlines and perform under pressure
  • Can multitask

NOTE: The above statements describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their typical responsibilities occasionally, as needed.