General Manager

1 month ago

Riverview, United States Dobbs Equipment Full time
Job DescriptionJob Description

Job Title: General Manager - Sarasota

Reports To: President - FL

Department: Sales (20), Exempt

Location: Lutz/Sarasota

Summary of Primary Functions

This individual will provide branch leadership in managing the Commercial Account Managers (CAM) for the Tampa & Sarasota markets plus Used Equipment Sales Representative for out of AOR sales. The role will help develop and implement the sales plan, along with coaching a direct sales force. This position will have oversight of our Sarasota Branch (Parts). Lastly, this position will be responsible for the achievement of marketing objectives and profitability of the CAM sales effort.

Essential Functions and Responsibilities: May include some or all the following. Other duties may be assigned.

  • Demonstrate leadership in all aspects of the Sales Department and the organization.
  • Must be able to direct and motivate a professional team to accomplish the company’s growth and quality objectives. Able to lead multi-level staff and bring out the best in people.
  • Responsible for recruiting, hiring, training, coaching, counseling and managing a staff of CAM representatives.
  • Perform research and acquire information on target customers, develop goals, quota’s forecasts, analyze sales statistics and develop sales campaigns.
  • Ensure customer satisfaction. Work with the sales team to know the customer’s expectations both today and the future.
  • Ensure that all subordinates understand the products, application, procedures, programs and policies that are pertinent to their work.
  • Work closely with vendor representatives to maximize incentives and programs for increased market share.
  • Accept responsibility as the final source of the sales departments’ problems as they can affect whole goods transactions.
  • Must have an open-door policy with everyone in your department.
  • Communicate with employees on a daily basis.
  • Provide feedback to reinforce or redirect performance so that the employees can be successful.
  • Study departmental as well as store financials monthly.
  • Know the P & L, balance sheet and Quarter Forecast. Ability to accurately forecast and budget.
  • Participate in community and industry involvement.


Qualifications: The requirements listed below are representative of the knowledge, skill, and/or ability required.

  • Individual must be proficient in Driving Sustainable Results, Focusing on Customers, Making Sound Decisions, Influencing Effectively, and Building Relationships.
  • Valid Drivers License

Technical Skills & Knowledge: Specialized skills, knowledge and abilities needed to perform the essential functions of the job.

  • Knowledge of AOR/ Customers /alliance partners, finance programs and products. (Performs more complex functions, understands principles, may teach others.)
  • Broad based business, sales, CRM and marketing skills. (Performs more complex functions, understands principles, may teach others.)
  • Knowledge of heavy machinery dealer business practices, ideally including the practices followed at John Deere dealerships. (Has an expert understanding of the principles, can apply the information to complex situations, solve complex problems, conduct research/break new ground, develop new applications, and provide expert support for other practitioners.)
  • Willing to travel into difficult environments and/or for extended periods of time.


Qualification: The requirements listed below are representative of the knowledge, skill, and/or ability required.

  • Valid Drivers License
  • Equipment Sales experience


Education, Skill, and/or Experience Requirements:

  • Bachelor’s degree or equivalent from four-year college or a minimum of 3 years related experience and/or training; or equivalent combination of education and experience.
  • Valid Driver’s License and maintain a clean driving record.
  • Ability to communicate effectively with teammates and customers
  • Strong problem-solving skills.
  • Must be able to self-manage/self-motivate.
  • PC literate, proficient with MS Office, with an emphasis in Excel and Outlook required.
  • Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
  • Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.
  • Quick learner with the ability to think out of the box.
  • Extensive driving required; overnight travel required
  • Bilingual a plus.


Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

While performing the duties of this job, the employee is occasionally exposed to wet and/or humid conditions, moving mechanical parts, and outside weather conditions. The noise level in the work environment is usually quiet.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

  • The employee is regularly required to stand; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear.
  • The employee frequently is required to walk; climb or balance; and stoop, kneel, crouch, or crawl.
  • The employee is occasionally required to sit.
  • The employee must regularly lift and/or move up to 50 pounds and occasionally lift and/or move up to 100 pounds.
  • Specific vision abilities required by this job include close vision, and color vision.

We’re an Equal Employment Opportunity and Affirmative Action Employer

Dobbs Equipment is an Equal Employment Opportunity (EEO) and Affirmative Action employer. We are committed to providing an environment free of discrimination, harassment and retaliation both for our employees and applicants. We make all employment related decisions on the basis of an individual’s qualifications and job performance. We recruit, hire, promote, train, transfer, and make compensation decisions without regard to race, religion, color, creed, national origin, ancestry or citizenship status, sex, sexual orientation, gender, genetic information, marital status, pregnancy status, age, disability, protected veteran status, or any other characteristic protected by federal, state or local law.

Notice to Applicants: We participate in E-Verify in the United States.

Drug Free and Alcohol-Free Workplace Notice.

Dobbs Equipment is an Equal Opportunity and At-Will Employer.

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