Brand Designer

3 weeks ago

Monrovia, United States MLILY USA Full time
Job DescriptionJob Description

Company Overview

MLILY USA is a leading provider of mattresses and sleep products in the US and global markets, with the brand directed at retail specialty stores in the furniture and sleep products industry. With a strong and growing omnichannel presence, we specialize in providing high-quality products through our retail and online platforms.

Omnichannel Brand Designer Position Overview: As the Omnichannel Brand Designer at MLILY USA, you will be responsible for shaping and driving the aesthetic branding and content elements of our business, with a focus on our digital platforms. You will lead the execution of visual design strategies for the MLILY and EGOHOME brands, ensuring consistency and resonance across digital touchpoints.

Full-time Salary employment (exempt) | Expected 40hr work week Monday - Friday 8am to 5pm

Location: Monrovia, CA (Remote options flexible)

Responsibilities

  • Develop visually compelling brand identities for the MLILY and EGOHOME brands across various digital channels, including e-commerce platforms and company websites.
  • Lead the design and implementation of marketing and brand-related projects, including website design, social media campaigns, and branding content.
  • Own the design strategy and execution, ensuring high-quality design output and alignment with company goals and brand guidelines.
  • Collaborate closely with cross-functional teams, including international marketing support, product development, and retail, to ensure brand consistency and alignment with strategic objectives.
  • Manage multiple projects simultaneously, from initial concept to final release, while meeting deadlines and maintaining high-quality standards.
  • Provide guidance and direction to the international and domestic creative teams to ensure alignment with the brand's aesthetic vision and standards.
  • Stay updated on industry trends and best practices in e-commerce design and branding, incorporating innovative ideas into the brand strategy.
  • Conduct regular analysis of brand performance and customer engagement metrics, providing insights and recommendations for optimization.
  • Coordinate posting on B2C social media channels to increase overall brand presence.

Qualifications

  • Minimum of 5 years of brand design experience in consumer-product or related industries, with a strong portfolio showcasing digital design expertise.
  • Bachelor's degree in graphic design, visual communication, or a related field preferred.
  • Deep understanding of branding principles and strategies, with a keen eye for maintaining and expanding brand consistency across digital touchpoints.
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other design tools and software.
  • Strong understanding of typography, color theory, layout, and composition principles.
  • Excellent communication skills, with the ability to present ideas effectively and collaborate with cross-functional teams.

How to Apply

To apply, please submit your resume along with a design portfolio showcasing your previous work in omnichannel branding and digital design. This could include examples of website designs, social media campaigns, and any other relevant branding projects.

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