Sr. Brand Manager

3 weeks ago

Lancaster, United States Nutramaxlabs Laboratories Full time
Job DescriptionJob Description

Summary of the Position:

Responsible for setting brand priorities and achievement of brand marketing objectives. Develops marketing and business plans that align with organizational goals and objectives with focus on sales growth, profit margins, and market share targets.

Roles and Responsibilities:

  • Develops and manages 4P strategy for the brands across categories.
  • Works with the marketing team to ensure the effective and efficient execution of marketing plans.
  • Develops deliverables that support brand marketing programs and campaigns.
  • Lead, manage, and develop team members to increase talent, marketing expertise, and drive performance; participate in the recruiting and selection of industry-leading talent to build a high-performing team; proactively shape culture to develop highly aligned, motivated marketing team.
  • Manage product P&L, along with budget management and ROI evaluation.
  • Work with leadership to develop strategies and opportunities for market positioning, line extensions, new products.
  • Coordinating all aspects of new product launches relating to the brands.
  • Design and develop advertising and promotional strategies which will meet or exceed company goals and objectives. Partner, coordinate and communicate with Retail Marketing, Sales, Digital and e-commerce partners and other key stakeholders to ensure that objectives, tactics, and long-term strategies are aligned and executed appropriately to achieve business goals.
  • Coordinating market research to identify opportunities for increased penetration and growth of existing products.
  • Measure and evaluate marketing campaigns effectiveness and recommend improvements/changes.
  • Analyze results of sales/marketing efforts for brands and make recommendations for change
  • Provide executive summary to management and key stakeholders marketing plans, programs, performance, success stories, and other key insights.
  • Share best practices and organizational learnings with the broader team and company-wide, where appropriate.
  • Recommending changes, additions, and deletions to brands/existing product line.
  • Working to establishing marketing forecast to be reviewed with manufacturing and sales.
  • Coordinating label/printed material production according to approved procedures and customer needs.
  • Coordinating promotion requirements with sales, manufacturing and outside vendors.
  • Perform other assigned duties as may be required in meeting company objectives
  • Communicate effectively with other departments within the organization and function within a team environment.
  • Regular attendance is required.


Minimum Requirements:

  • Bachelor's Degree
  • 6 years of marketing experience, including brand management
  • Broad marketing experience successfully using various media channels such as print, radio, digital, PR, and/or social media
  • Must possess strong organizational and leadership skills with the ability to multitask in a fast-paced environment.
  • Must be creative, with strong written and verbal communication skills.
  • Must be computer literate, preferably in Windows

Preferred Experience and Skills

  • A Master's Degree and/or Master of Business Administration preferred.
  • Sales and Marketing experience in a CPG organization
  • International or global development experience

Supervisory Responsibilities: YES


This position is 100% on site in our Lancaster, SC headquarters.



Job Posted by ApplicantPro

  • Sr. Brand Manager

    1 week ago

    Lancaster, United States Nutramaxlabs Laboratories Full time

    Summary of the Position: Responsible for setting brand priorities and achievement of brand marketing objectives. Develops marketing and business plans that align with organizational goals and objectives with focus on sales growth, profit margins, and market share targets. Roles and Responsibilities: Develops and manages 4P strategy for the brands across...

  • Associate Brand Manager

    1 week ago

    Lancaster, United States Nutramax Laboratories Full time

    Summary of the Position:We are seeking an Associate Brand Manager to join our team to support the development and execution of strategies across our pet brands. The Associate Brand Manager will collaborate with cross-functional teams to ensure our products meet consumer needs and align with our overall business goals. The ideal candidate should be a...

  • Associate Brand Manager

    4 weeks ago

    Lancaster, United States Nutramax Laboratories Full time

    Summary of the Position:We are seeking an Associate Brand Manager to join our team to support the development and execution of strategies across our pet brands. The Associate Brand Manager will collaborate with cross-functional teams to ensure our products meet consumer needs and align with our overall business goals. The ideal candidate should be a...

  • Equine Associate Brand Manager

    3 days ago

    Lancaster, United States Nutramaxlabs Laboratories Full time

    Summary of the Position:We are seeking an Associate Brand Manager to join our team to support the development and execution of strategies across our pet brands. The Associate Brand Manager will collaborate with cross-functional teams to ensure our products meet consumer needs and align with our overall business goals. The ideal candidate should be a...

  • Associate Brand Manager, CPG

    2 weeks ago

    Lancaster, United States International Staff Consulting Full time

    Growing consumer packaged goods company with great benefits and growth opportunities! Assist in the development and execution of brand plans to support product launches, promotions, and campaigns across multiple channels, including digital, social media, and traditional media.Conduct market research and analysis to identify consumer insights, market trends,...

  • Equine Associate Brand Manager

    1 week ago

    Lancaster, United States Nutramaxlabs Laboratories Full time

    Summary of the Position: We are seeking an Associate Brand Manager to join our team to support the development and execution of strategies across our pet brands. The Associate Brand Manager will collaborate with cross-functional teams to ensure our products meet consumer needs and align with our overall business goals. The ideal candidate should be a...

  • Equine Associate Brand Manager

    1 week ago

    Lancaster, United States Nutramax Laboratories Veterinary Sciences, Inc. Full time

    Summary of the Position: We are seeking an Associate Brand Manager to join our team to support the development and execution of strategies across our pet brands. The Associate Brand Manager will collaborate with cross-functional teams to ensure our products meet consumer needs and align with our overall business goals. The ideal candidate should be a...

  • Equine Associate Brand Manager

    3 weeks ago

    Lancaster, United States Nutramaxlabs Laboratories Full time

    Job DescriptionJob DescriptionSummary of the Position:We are seeking an Associate Brand Manager to join our team to support the development and execution of strategies across our pet brands. The Associate Brand Manager will collaborate with cross-functional teams to ensure our products meet consumer needs and align with our overall business goals. The ideal...

  • Equine Associate Brand Manager

    4 weeks ago

    Lancaster, United States Nutramaxlabs Laboratories Full time

    Job DescriptionJob DescriptionSummary of the Position:We are seeking an Associate Brand Manager to join our team to support the development and execution of strategies across our pet brands. The Associate Brand Manager will collaborate with cross-functional teams to ensure our products meet consumer needs and align with our overall business goals. The ideal...

  • Associate Brand Manager

    8 minutes ago

    Lancaster, United States Nutramax Laboratories Full time

    Summary of the Position:We are seeking an Associate Brand Manager to join our team to support the development and execution of strategies across our pet brands. The Associate Brand Manager will collaborate with cross-functional teams to ensure our products meet consumer needs and align with our overall business goals. The ideal candidate should be a...

  • Sr. Maintenance Technician

    2 weeks ago

    Lancaster, Pennsylvania, United States Niagara Bottling Full time

    At Niagara, we're looking for Team Members who want to be part of achieving our mission to provide our customers the highest quality most affordable bottled water.Consider applying here, if you want to: Work in an entrepreneurial and dynamic environment with a chance to make an impact. Develop lasting relationships with great people. Have the opportunity to...

  • Sr. Maintenance Technician

    2 weeks ago

    Lancaster, Pennsylvania, United States Niagara Bottling Full time

    At Niagara, we're looking for Team Members who want to be part of achieving our mission to provide our customers the highest quality most affordable bottled water.Consider applying here, if you want to: Work in an entrepreneurial and dynamic environment with a chance to make an impact. Develop lasting relationships with great people. Have the opportunity to...

  • Field Sales

    4 days ago

    Lancaster, United States Rawlings Sporting Goods Company , Inc. Full time

    Job Title: Field Sales & Marketing Specialist- Brand Store Department: Omnichannel Reports to: Brand Store Managerwith dotted line reporting to MHL Manager Location: Myrtle Beach, SC Brand Store, Phoenix, AZ Brand Store, Lancaster, PA Brand Store FLSA Status: Exempt General Overview: The Brand Store Field Sales & Marketing Specialist’s primary focuswill be...

  • Field Sales

    6 days ago

    Lancaster, United States Rawlings Sporting Goods Company Inc Full time

    Job DescriptionJob DescriptionJob Title: Field Sales & Marketing Specialist- Brand Store Department: Omnichannel Reports to: Brand Store Manager with dotted line reporting to MHL ManagerLocation: Myrtle Beach, SC Brand Store, Phoenix, AZ Brand Store, Lancaster, PA Brand StoreFLSA Status: Exempt General Overview: The Brand Store Field Sales & Marketing...

  • Senior Project Manager

    3 days ago

    Lancaster, United States Ajax Building Company, LLC Full time

    Description Position at Ajax Building Company, LLC SENIOR PROJECT MANAGER The basic function of the Senior Project Manager is to oversee the administration, direction, and coordination of the functions of the field supervisory personnel and subcontractors of the operations division. The Sr. Project Manger is to make every effort to maximize profit and...

  • Amazon Advertising Manager

    1 week ago

    Lancaster, United States Nutramaxlabs Laboratories Full time

    Summary of the Position:As the Amazon Ads Manager, you will play a pivotal role in driving our brand's presence on Amazon through effective advertising strategies, data-driven decision-making, agency management, and collaboration with cross-functional teams.Roles and Responsibilities:Develop and execute Amazon & Walmart advertising strategies aligned with...

  • Amazon Advertising Manager

    1 week ago

    Lancaster, United States Lincoln Search Consultants Inc Full time

    Develop and execute advertising strategies aligned with overall business goals, focusing on driving sales and increasing visibility. Manage end-to-end advertising campaigns through an agency including keyword research, campaign setup, budget management, and performance analysis. Monitor and analyze KPIs (visits, campaigns, sponsored ads, PPC conversation...

  • Amazon Advertising Manager

    5 days ago

    Lancaster, United States Nutramaxlabs Laboratories Full time

    Job DescriptionJob DescriptionSummary of the Position:As the Amazon Ads Manager, you will play a pivotal role in driving our brand's presence on Amazon through effective advertising strategies, data-driven decision-making, agency management, and collaboration with cross-functional teams.Roles and Responsibilities:Develop and execute Amazon & Walmart...

  • Amazon Advertising Manager

    1 week ago

    Lancaster, United States Nutramaxlabs Laboratories Full time

    Summary of the Position: As the Amazon Ads Manager, you will play a pivotal role in driving our brand's presence on Amazon through effective advertising strategies, data-driven decision-making, agency management, and collaboration with cross-functional teams.Roles and Responsibilities: Develop and execute Amazon & Walmart advertising strategies aligned with...

  • Amazon Advertising Manager

    3 weeks ago

    Lancaster, United States Nutramax Laboratories Veterinary Sciences, Inc. Full time

    Summary of the Position: As the Amazon Ads Manager, you will play a pivotal role in driving our brand's presence on Amazon through effective advertising strategies, data-driven decision-making, agency management, and collaboration with cross-functional teams. Roles and Responsibilities: Develop and execute Amazon & Walmart advertising strategies aligned with...