Senior Director, Rental Lead Network
4 weeks ago
The company's platform generates leads from various organic, online, and paid marketing activities. The Senior Director, Rental Network is responsible for the day-to-day
management of the Rental Network and for increasing the conversion rate of the leads sent to their team of Sales Associates (Agents). This position will select, train, and
manage a roster of approximately 250+ Sales Associates who are certified to handle online real estate leads. This position also ensures there is appropriate coverage to
handle the lead flow in each region, as well as manages the performance of Sales Associates through motivating, coaching, training, and sharing best practices.
About the Company
A nationally renowned real estate company focused on delivering exceptional service to its customers by empowering its agents with best-in-class tools, technology, training and branding.
Job responsibilities include, but are not limited to, the following:
- Selects and manages the roster of Sales Associates on the Lead team, based on geographical coverage needs and associate performance
- Responsible for increasing the conversion rate of Rental leads by working directly with Sales Associates and Leadership
- Analyzes historic and current lead flow data to determine the number of Sales Associates needed to cover all market areas
- Recruits Sales Associates as needed to cover geographic areas that do not have enough Sales Associates to cover the current lead flow
- Responsible for the training and development of the team of Sales Associates through the promotion of Company best practices and procedures on closing leads. Examples of coaching techniques include but are not limited to the following:
- Reviewing the pipeline of leads and follow up activities
- Conducting group meetings
- One-on-one coaching and feedback session
- Conducting group and individual “call sessions” where the Sales Associates reach out to inactive leads to determine if any opportunities were missed
- Partners with Regional Sales Managers and VPs in the field to accomplish goals
- Analyzes business metrics to ascertain Sales Associates who need improvement or be removed from the roster to receive leads
- Works with Management to communicate and educate the organizational goals and objectives as it relates to the online lead generation business in the field
- Compiles weekly, monthly, quarterly, and annual statistics by office and associate for publication companywide
- Performs other duties as assigned
The ideal candidate will meet the following requirements:
- Associate’s or Bachelor’s degree preferred
- Knowledge of real estate business and the conversion of internet leads
- Proficient in the use of Microsoft Office Suite, specifically Excel, PowerPoint, Word, and Outlook
- Excellent verbal and written communication skills
- Strong people management skills
- Strong coaching skills and ability to motivate Sales Associates
- Ability to maintain confidential information
- Capable of working and communicating effectively with professionals at all levels
- Ability to work in a deadline-driven environment and handle multiple projects and tasks with strong attention to detail
- Ability to successfully multi-task while working independently or within a group environment
- Superior analytical and diagnostic skills and the ability to apply analysis in determining appropriate next steps
Travel and Other:
- May require some travel throughout region to Sales Offices
Benefits:
Competitive Compensation package 90K - 110K
Medical & Dental insurance
401(k) with match
Life Insurance
Supplemental Benefits
Paid time off
Work Location:
Office Based, some regional travel
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