Paid Media Manager
4 weeks ago
They are looking for a versatile Paid Media Manager to help their team efficiently scale existing paid acquisition channels, launch new channels to diversify their marketing mix, and drive strategy. The ideal candidate has a deep background in Facebook ads and Excel. Familiarity with one or more of the following acquisition channels is preferred: Tiktok ads, Pinterest ads, Native ads (Outbrain, Taboola).Key Responsibilities
- Oversee key digital channels including Facebook, TikTok, and Pinterest
- Submit creative requests to video editor and write script for UGC briefs
- Manage execution, ideation, briefing, optimization, reporting and testing into new channels
- Develop hypotheses and run varying tests on campaigns to improve incremental performance
- Grow new customers and revenue, on an ROI+ basis, hitting growth and CAC targets
- Test and think outside the box with existing and new channels -- They invite innovative thinking
- Conduct weekly and monthly reviews of KPIs and digital marketing initiatives. Report findings to the team with plans on where to go next
- 3+ years running Meta ads
- Experience submitting creative requests or writing scripts
- Advanced knowledge of Excel
- Metrics-focused; able to analyze data and report on key KPIs such as: CPS, CPL, CAC, LTV, ROAS, Repeat Rate etc.
- Experience efficiently managing at least $1mil+/mo in performance-focused paid media budget.
- Excited to work with a small interdisciplinary team in a fast-paced environment
- Effective multi-tasker; you’re comfortable wearing many hats
- Strong analytical approach to customer and revenue growth
- You’re naturally analytical; you can synthesize complex information into concise, compelling recommendations
- You’ve worked in a high-growth environment with constantly shifting priorities; you can be reactive and organized at the same time
- You love to think big picture and strategize, but you can also roll up your sleeves and execute any project at hand
- You embody an “everything is figure-outable” attitude; you’re more apt to say “yes” or “we’ll try.”
Benefits include:
- A competitive salary and commission
- Relocation package
- Medical insurance
- Vision insurance
- Dental insurance
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