Marketing Specialist

3 weeks ago

Boston, United States Initial Communications Full time
Job DescriptionJob DescriptionDescription
Welcome to Initial Communications, the marketing company that's all about making your business shine We're a team of energetic and creative professionals who are passionate about helping our clients succeed.


Job Description: As a Marketing Specialist at Initial Communications, you will play a key role in driving our clients' success through the implementation of cutting-edge marketing strategies. You will collaborate closely with our talented team to develop and execute campaigns that effectively promote our clients' brands, products, and services.

Salary range: $21.50 - $32.00 per hour
Job: Full time
On site job

Key Responsibilities
  • Campaign Development: Work closely with clients and internal teams to conceptualize, plan, and execute marketing campaigns that align with client objectives and target audience.
  • Content Creation: Develop engaging and persuasive content for various marketing channels, including but not limited to social media, email marketing, websites, and print materials.
  • Digital Marketing: Utilize digital marketing tools and platforms to drive brand awareness, generate leads, and increase customer engagement. This includes managing paid advertising campaigns, SEO strategies, and analyzing campaign performance metrics.
  • Client Management: Serve as the primary point of contact for clients, providing regular updates, presenting campaign results, and addressing any questions or concerns.
  • Collaboration: Work closely with cross-functional teams, including graphic designers, copywriters, and marketing analysts, to ensure seamless execution of campaigns and deliverables.


Skills, Knowledge and Expertise
  • Bachelor's degree in Marketing, Communications, or related field.
  • Strong written and verbal communication skills, with a keen eye for detail.
  • Proficiency in digital marketing tools and platforms, including Google Analytics, social media management tools, and email marketing software.
  • Creative thinking and problem-solving abilities, with a passion for staying ahead of industry trends.
  • Excellent project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.

Benefits
  • Health insurance coverage
  • Retirement savings plan (401k)
  • Paid time off and holidays
  • Professional development opportunities
  • Flexible work arrangements

Join our team and be part of a collaborative and innovative work environment where your creativity and expertise are valued and rewarded.

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