Senior Media Analyst, Commerce

2 weeks ago

Birmingham, United States Spark Foundry Full time
Job DescriptionJob DescriptionCompany Description

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
About Spark Foundry:
 
Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.
 
Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.
 
With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come. 
 
Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.

Job Description

Overview: 
The Senior Analyst will be the day-to-day steward of search and Commerce media for assigned brands. They are responsible for monitoring and maintaining search/Commerce campaign development, activation, and innovation. The Senior Analyst is required to develop and maintain strong knowledge of client businesses and apply their media understanding accordingly to help deliver against client needs/objectives. They will work closely with their manager in the development and communication of all search/Commerce recommendations. 

Role Objectives: 

  • Build paid search/Commerce strategies across search engines, as well as AMS, and applicable platforms 

  • Monitor and optimize performance to meet business objectives 

  • Gather and analyze keyword research necessary to build a new campaign 

  • Responsible for gathering necessary data for plan development 

  • Group keywords into ad groups and develop relevant ad copy and extensions 

  • Present recommendations and apply client feedback to keyword and copy proposal 

  • Upon campaign approval, responsible for building flowcharts and loading buys into Prisma 

  • Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received 

  • Primary party responsible for trafficking approved plan into search engines 

  • Primary party responsible for QA of all campaign components prior to launch 

  • Monitor and maintain campaign budgets, pacing, and bid adjustments 

  • Proactively advocate for campaign adjustments based on performance trends 

  • Active monitoring and management of performance and competitive landscape 

  • Development and implementation of optimizations and/or testing plans (e.g. search query reports, negative keyword maintenance, keyword overlap, testing implementation) 

  • Pulling and analyzing data to inform campaign reporting and develop strategic insights with clear actionable items 

  • Build clear, concise, and cohesive quantitative analyses inclusive of strong data visualization 

  • Active participation in client status and reporting calls, including presentation of reporting 

  • Responsible for granular maintenance of monthly billing cycle, including invoice tracking, buy actualization in Prisma, and draft billing compilation for manager approval 

  • Responsible for resolving billing discrepancies in partnership with client strategy and billing reconciliation team 

  • Responsible for learning all relevant tools for reporting, analytics, and competitive analysis 

  • Mastery of all core metric calculations and relationships (e.g. CPC, CPA, CTR, SOV, weighted averages) 

  • Serve as subject matter experts for Analysts and be a resource for training and ad hoc questions 

  • Develop strong working relationship with client teams and partner agencies (where applicable) by helping to create a seamless communications process 

  • Establish professional, productive rapport with sales representatives/media vendors 

  • Work closely with manager to establish priorities and manage workload 

  • Timely delivery of all work 

  • Successful completion of training programs and requisite certifications 
     

Qualifications

  • 1-2 years of paid media experience with a focus on Commerce 

  • Experience buying and planning across multiple platforms to include Google, Bing, AMS, Criteo, etc. 

  • Knowledge of Amazon, Walmart, Target platforms 

  • AMS platform, AAP platform, Criteo, and/or Google Ads preferred 

  • Amazon Retail Analytics (ARA), 3rd Party Digital Shelf Reporting, i.e. Clavis or EDGE preferred 

  • Experience working in a client-facing capacity 

  • Experience using paid media to complement earned media campaigns and meet business objectives 

  • Proficiency in MS Suite: Excel, Word, Microsoft office, PowerPoint 

  • Demonstrate critical thinking and problem-solving skills 



Additional Information

If you require accommodation or assistance with the application or onboarding process specifically, please contact hrcompliance_usms@publicis.com.

All your information will be kept confidential according to EEO guidelines.

23-8961

  • Senior Media Analyst, Commerce

    7 days ago

    Birmingham, United States tapwage Full time

    Company Description This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations. About Spark Foundry: Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and...

  • Senior Media Analyst, Commerce

    2 weeks ago

    Birmingham, Alabama, United States tapwage Full time

    Company DescriptionThis is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.About Spark Foundry:Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions...

  • E-Commerce Leader

    5 days ago

    Birmingham, United States Jack's Family Restaurants Full time

    Job Description: Job Summary: We are seeking a highly motivated and skilled E-Commerce leader to join our dynamic team at Jacks. We are seeking a talented and experienced E-Commerce leader to lead our online and delivery presence and help drive our e-commerce strategy forward. As an E-Commerce leader, you will play a pivotal role in expanding our digital...

  • Legal Competitive Intelligence Analyst

    1 day ago

    Birmingham, United States Butler Snow LLP Full time

    Job DescriptionJob DescriptionThe Business Development and Competitive Intelligence Analyst is responsible for developing competitive intelligence reports and strategies and tactics to attract new business and expand existing client base. Analyst will work closely with the Chief Marketing Officer and the Senior Business Development Manager to assist with...

  • Global Social Media Manager

    4 weeks ago

    Birmingham, United States Randstad Enterprise Full time

    About Us;  At Randstad Enterprise Solutions, we're not just shaping the future of work; we're redefining it. From Randstad Sourceright to Randstad RiseSmart, we provide innovative solutions and expertise that empower enterprise clients to thrive in today's rapidly evolving landscape.   Your Role;  As our Global Social Media Manager, you'll be the...

  • Senior Risk Analyst

    2 weeks ago

    Birmingham, United States Brasfield & Gorrie Full time

    Responsibilities: Brasfield & Gorrie, a recognized leader in the construction industry, has an exciting opportunity available for a Senior Risk Analyst in Birmingham, Alabama. The position requires business management acumen, and successful candidates must demonstrate strong leadership, organizational, and time management skills, as well as demonstrate...

  • Senior Financial Systems Analyst

    4 weeks ago

    Birmingham, United States Bureau of the Fiscal Service Full time

    Summary PLEASE NOTE: Based on the current hiring restrictions, selectees may be subject to additional approvals prior to an offer being extended. This position is located at Bureau of the Fiscal Service, Systems and Project Support Division. As a/an Senior Financial Systems Analyst, you will coordinate the activities of various component...

  • Senior Designer

    1 month ago

    Birmingham, United States Telegraph Creative Full time

    Job DescriptionJob DescriptionSalary: Telegraph is seeking a Senior Designer to bring creative visions to life through design. You’ll tackle everything from high-level brand concepting and ideation to daily execution on client deliverables, all while demonstrating an understanding of and attention to the clients’ needs and goals. You will take initiative...

  • Program Analyst

    4 weeks ago

    Birmingham, United States Public Buildings Service Full time

    Summary As a Program Analyst you will be responsible for providing expert analysis on a variety of subject matter, and for initiating and/or leading projects involving the evaluation of regional programs/operations. Location of position:  Public Building Services, Acquisition Center for Facility Management Services. The duty station will be...

  • Senior Associate, Brand Experience

    2 weeks ago

    Birmingham, United States Publicis Groupe Full time

    Company Description Here at Perfomics/Publicis Collective, we live at the intersection of technology, digital, creative, CRM, analytics, and media. We are driven by a common purpose, a powerful spirit, shared behaviors, and a relentless focus on our people. We are constantly challenging the status quo and redefining what’s possible for our clients. We...

  • Management and Program Analyst

    2 weeks ago

    Birmingham, Alabama, United States Department Of The Treasury Full time

    Summary PLEASE NOTE: Based on the current hiring restrictions, selectees may be subject to additional approvals prior to an offer being extended.This position is located at Bureau of the Fiscal Service, Office Of The Chief Financial Officer. As a Management and Program Analyst (Enterprise Risk Analyst), you will perform, support, and advise on advance risk...

  • Senior Web Designer

    4 weeks ago

    Birmingham, United States Telegraph Creative Full time

    Job DescriptionJob DescriptionSalary: Telegraph is seeking a Senior Web Designer to bring creative visions to life through design. You’ll tackle everything from high-level brand concepting and ideation to daily execution on client deliverables, all while demonstrating an understanding of and attention to the clients’ needs and goals. You will take...

  • Copy of Senior Data Scientist

    2 weeks ago

    Birmingham, United States Publicis Groupe Full time

    Company Description At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people's lives. We move faster,...

  • Copy of Senior Data Scientist

    2 weeks ago

    Birmingham, United States Publicis Collective Full time

    Job DescriptionJob DescriptionCompany DescriptionAt Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of...

  • [Rödl & Partner USA] Senior Tax Associate

    1 week ago

    Birmingham, United States German American Chambers Of Commerce Full time

    We are currently seeking a Senior Tax Associate to join our practice in Birmingham, Alabama. You will work with a select team providing tax compliance services to predominately manufacturing and distribution clients. You must be able to manage projects, work under time pressures, multi-task and communicate effectively both verbal and written. The right...

  • [Rödl & Partner USA] Senior Tax Associate

    1 week ago

    Birmingham, United States German American Chambers of Commerce Full time

    We are currently seeking a Senior Tax Associate to join our practice in Birmingham, Alabama. You will work with a select team providing tax compliance services to predominately manufacturing and distribution clients. You must be able to manage projects, work under time pressures, multi-task and communicate effectively both verbal and written. The right...

  • Internal Revenue Agent

    4 weeks ago

    Birmingham, United States Internal Revenue Service Full time

    Summary Eligibilities being considered and other IMPORTANT information. WHERE CAN I FIND OUT MORE ABOUT OTHER IRS CAREERS? Visit us on the web at . Duties WHAT IS THE LARGE BUSINESS AND INTERNATIONAL DIVISION? A description of the business units can be found at: Vacancies will be filled in the following specialty areas: Large Business...

  • Financial Planning Analyst

    5 days ago

    Birmingham, United States Cahaba Wealth Management, Inc. Full time

    Job Title: Financial Planning Analyst Location: 3800 Colonnade Parkway Ste. 630 Birmingham, AL 35243 Company Overview: Cahaba Wealth Management is a leading financial planning firm dedicated to providing personalized financial advice and services to our clients. We strive to empower our clients through strategic planning and tailored financial solutions....

  • Financial Planning Analyst

    3 weeks ago

    Birmingham, United States Cahaba Wealth Management, Inc. Full time

    Job Title: Financial Planning AnalystLocation: 3800 Colonnade Parkway Ste. 630 Birmingham, AL 35243Company Overview:Cahaba Wealth Management is a leading financial planning firm dedicated to providing personalized financial advice and services to our clients. We strive to empower our clients through strategic planning and tailored financial solutions. Our...

  • Financial Planning Analyst

    3 weeks ago

    Birmingham, United States Cahaba Wealth Management, Inc. Full time

    Job Title: Financial Planning AnalystLocation: 3800 Colonnade Parkway Ste. 630 Birmingham, AL 35243Company Overview:Cahaba Wealth Management is a leading financial planning firm dedicated to providing personalized financial advice and services to our clients. We strive to empower our clients through strategic planning and tailored financial solutions. Our...