Channel Marketing Manager

ABOUT THE COMPANY

Founded in 1888, Lee Kum Kee, a Hong Kong-based global food company, specializes in creating condiments and sauces that promote Chinese cuisine worldwide. With more than 200 products to choose from, Lee Kum Kee takes the mystery out of cooking authentic and delicious Asian foods in the comfort of your kitchen. Lee Kum Kee is committed to providing authentic and innovative condiments and sauces featuring the highest quality ingredients. Armed with a unique management culture, stringent quality control, superb and innovative products, coupled with the century-long brand reputation, Lee Kum Kee has achieved unanimous recognition and won numerous prestigious awards.

Lee Kum Kee (USA) Inc., a division of Lee Kum Kee International Holdings Ltd., has its headquarters and manufacturing facilities in Southern California with more than 300 employees. We are looking for the best and brightest talents to join our company and work together to bring the next level of success

POSITION SUMMARY

The Assistant Channel Marketing Manager will be responsible for planning, directing and coordinating the marketing of the company’s products and services to meet the company’s objectives in the US Asian Channel (retail, foodservice and industrial).

POSITION SUMMARY

The Channel Marketing Manager (Content Specialist) will be responsible for planning and creating valuable digital and social content to attract customers and enhance the chef journey. This role aims to drive touchpoint engagement and sales within the Asian segment in the US and Canada.

ESSENTIAL FUNCTIONS

• Develops and executes digital and social media content that effectively promotes the brand and engages the target audience in the US and Canada Asian food service community. The focus is on driving both the lifecycle of chefs and restaurants and achieving customer goals throughout the buying journey.
• Gets deep understanding of different chefs and restaurants within the food service market and uses these insights to create loyalty and reward programs.
• Communicates with Asian chefs and communities about the benefits, innovations, uses, and solutions our products offer.
• Leads Asian food service digital and social campaign, including briefing, managing, preparing, executing, optimizing, and evaluating the campaigns.
• Effectively utilizes the company app to assess and analyze customer insights, feedback, and data to identify customer pain points and understand consumer behaviors and trends. Continuously seeks to improve customer experience when using the APP based on analytics and derived insights.
• Follows up with customer enquiries and works closely with the sales team to address the customer questions and follow through to close sales.
• Acts as the guardian of App and its content, ensuring it is up to date, performs well, and effectively engages chefs in the US and Canada.
• Stays alert to global and local food trends, and the cultures of each country to increase product usage occasions and promote menu inspiration with the chef community.
• Collaborates with agencies, vendors, internal teams to manage social media, create content (recipe, image, videos, etc.), prepare multi-language translations, execute advertising campaigns, and manage PR activities as needed.
• Collaborates with chefs on recipe development and new menu ideation.
• Leads and manages individual projects to achieve objectives within specified timelines and budgets.
• Other duties as assigned.

COMPETENCIES

• Problem Solving
• Managing & Measuring Work
• Drive for Results
• Building Effective Teams
• Motivating Others

SUPERVISORY RESPONSIBILITIES

This position has no supervisory responsibilities.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. REQUIRED EDUCATION, SKILLS and EXPERIENCES

• This position requires a bachelor’s degree in marketing, business administration, communications, or a related field from an accredited university; and a minimum of 5 -7 years of related experience and/or training; or an equivalent combination of education and experience.
• Candidate must possess working knowledge of Microsoft, Excel (including VLOOKUP, and PowerPivot), PowerPoint. Knowledge and experience in Power BI and SAP Hana is a plus.
• Must be able to work independently and clearly communicate with cross-functional teams to achieve goals.
• Must be able to work as part of a team in a fast-paced environment with minimal supervision.
• Strong ability to collaborate effectively with sales teams and external vendors.
• Strong communications, customer service, comprehension, and project management skills.
• Experiences in digital advertising, social media, content creation, media production, community outreach, and engagement
• Experience in food industry/foodservice industry is a plus.
• Experience in both U.S. and Canada Market is preferred.
• Must be detailed-oriented, thorough, and organized.
• Must have the ability to define problems, analyze data, apply concrete sales principles through data gathering and analysis, establish facts and draw valid conclusions.

1. LANGUAGE SKILLS

• The individual must possess excellent written and verbal communication and presentation skills in English.
• Bilingual skill in both written and verbal English and Chinese is required.

1. MATHEMATICAL SKILLS

• Ability to apply mathematical concepts such as probabilities and statistical inference to forecast annual sales and budget.
• Ability to apply fractions, percentages, ratios, and proportions to practical situations.
• Must be able to interpret an extensive variety of technical sales instructions in mathematical or diagram form and deal with a verity of abstract and concrete variables.

1. PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Regularly required to use hands and fingers to work on computer keyboard, cell phone, and office equipment.
• Required to stand, sit, kneel, and walk when performing this job.
• Occasional lifting and/or moving up to 50 pounds may be necessary (e.g. moving products, supplies, materials or samples).

1. WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

• The noise level in the work environment is light to moderate.
• The position is often in a typical office setting but requires visiting the warehouse from time to time.
• The position requires some travel – about 10% of the time this position is expected to be out of the office.

It is Lee Kum Kee’s policy to seek and employ the most qualified persons in all jobs in a manner which will ensure equal employment opportunity as well as administer personnel actions in a manner as to not discriminate against any person on the basis of race, color, religion, national origin, age, sex, sexual orientation, disability or protected veteran status. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.