Brand Manager

2 weeks ago

Rome, United States Summit Hill Foods Inc Full time $85,000 - $106,000
Job DescriptionJob Description

Position Purpose

The Brand Manager is responsible for developing and executing comprehensive marketing strategies to drive growth and profitability for the brand. This role requires a deep understanding of consumer behavior, market trends, and the competitive landscape. The ideal candidate will possess strong analytical skills, creativity, and the ability to collaborate effectively with cross-functional teams.

Key responsibilities include developing and executing brand strategies, managing brand budgets and resources, leading product development initiatives, overseeing marketing communications, and building strong relationships with key stakeholders.

The marketing teams operates on a hybrid work model that allows individuals to work remotely on Monday and Friday. The role requires the candidate to be physically present in the Rome, GA corporate headquarters for three days a week when not traveling.

Position Responsibilities & Duties

A. Brand Strategy Development:

 Develop and execute long-term brand strategies aligned with overall business objectives.

 Identify competitive, category, consumer and shopper insights to identify new opportunities that will drive growth.

 Define target audiences and develop compelling brand positioning and messaging.

B. Brand Management:

 Manage the P&L for assigned brands, including revenue, profit, and market share goals.

 Develop and manage comprehensive brand plans, including marketing objectives, target audience segmentation, positioning, messaging, and key performance indicators (KPIs).

 Develop and manage brand budgets, optimizing resource allocation to maximize ROI.

 Monitor brand performance and make data-driven adjustments to the marketing strategy.

C. Innovation:

 Drive product innovation and development initiatives aligned with brand strategy and consumer needs.

 Collaborate with cross-functional teams, including product development, R&D, and packaging, to identify new product opportunities.

 Lead the development of product concepts, ensuring they align with the brand strategy and meet consumer needs.

 Conduct market research to validate product concepts and gather insights for product refinement.

 Develop comprehensive product launch plans, including marketing, sales, and distribution strategies.

D. Marketing Communications and Campaigns

• Develop and execute integrated marketing campaigns across multiple channels (TV, digital, social media, PR, in-store, etc.) to build brand awareness, drive purchase intent, and increase market share.

• Manage advertising agencies and other external partners to deliver high-quality creative assets and media plans.

• Track and measure campaign performance, analyzing ROI and making data-driven optimizations.

Essential Skills

 Bachelor’s degree in Marketing, Business, or related field, MBA preferred.

 5+ years of brand management experience in the consumer food industry.

 Proven track record of driving brand growth and achieving business objectives.

 Proven track record or working effectively as a business leader championing initiatives and leading and influencing cross-functional teams.

 Strong understanding of business planning and strategy, marketing principles, analysis, promotions, budgeting, project management.

 Strong analytical skills and proficiency in data analysis tools (e.g., Excel, market research software).

 Demonstrated ability to identify category and consumer insights and translating them into actionable consumer investments.

 Demonstrated ability to develop and execute successful marketing campaigns



  • Associate Brand Manager

    2 weeks ago

    Rome, United States Summit Hill Foods Inc Full time $64,000 - $80,000

    Job DescriptionJob DescriptionPosition PurposeThe Associate Brand Manager role is contributing to the development and execution of brand strategies to drive growth and profitability. This position requires a strong analytical mindset, a passion for consumer insights, strong project management skills, a creative mind, and a collaborative spirit. The Associate...

  • Senior Global Marketing Manager-Digestive heath

    3 weeks ago

    Rome, United States Kerry Group plc Full time

    Requisition ID: 53975 Position Type: (US) Full Time Workplace Arrangement: The Sr. Marketing Manager, Digestive Health is a core member of the Digestive Health “pod team” (alongside product management and RD&A) responsible for the strategic vision of the Proactive Health portfolio strategy across digestive health need states such as general digestive...

  • Store Manager in Training

    1 day ago

    Rome, Georgia, United States Scooter\'s Coffee Full time

    About Scooter's CoffeeScooter's Coffee is a specialty coffee company that has established itself as one of the premier coffee brands in the industry. With a focus on sustainability and quality, we strive to create an exceptional experience for our customers and team members alike.Job SummaryWe are seeking a highly motivated and enthusiastic individual to...

  • Manager in Training

    3 days ago

    Rome, United States Scooter\'s Coffee Full time

    Established in 1998, Scooter's Coffee has distinguished itself as one of the premiere specialty coffee companies in the industry. Scooter's Coffee may be one of the fastest-growing specialty coffee brands, but simplicity is at our core: sustainably-sourced ingredients we handcraft into perfection. We believe in taking time to connect and create an amazing...

  • Manager Production

    3 months ago

    Rome, United States Mohawk Industries, Inc. Full time

    Are you looking for more? At Mohawk Industries, we’re committed to more – more customer solutions, more process improvements, more sustainable manufacturing and more opportunities for our team. As a Fortune 500, global flooring leader with some of the best-known brands in the industry, Mohawk is a great place to start or develop your career with...

  • Senior Marketing Leader, Kerry Group

    1 week ago

    Rome, New York, United States Kerry Group plc Full time

    About the RoleThe Director of Performance Marketing, Brands is a leadership position on the Brands Marketing team at Kerry Group plc. This role will champion data- and insight-driven marketing strategies that help grow brand awareness, increase purchase conversions and improve marketing program ROI.Key Responsibilities:Oversee the development and execution...

  • Marketing Representative

    3 days ago

    Rome, Georgia, United States Planet Fitness Full time

    Job DescriptionJob Title: Brand SpecialistJob Summary:We are seeking a highly motivated and results-driven Brand Specialist to join our team at Planet Fitness. As a Brand Specialist, you will be responsible for promoting our brand and services to local businesses within your territory, generating foot traffic into our fitness centers, and creating corporate...

  • Marketing Representative

    1 week ago

    Rome, Georgia, United States Planet Fitness Full time

    Job Summary:Planet Fitness, a leading fitness chain, is seeking a highly motivated and results-driven Brand Specialist to join our team. As a Brand Specialist, you will serve as a local representative of our national brand, playing a crucial role in maintaining our reputation and driving business success.Key Responsibilities:Develop and execute marketing...

  • BALE PRESS OPERATOR I

    2 months ago

    Rome, United States Mohawk Industries Inc Full time

    Are you looking for more?At Mohawk Industries, we're committed to more - more customer solutions, more process improvements, more sustainable manufacturing and more opportunities for our team. As a Fortune 500, global flooring leader with some of the best-known brands in the industry, Mohawk is a great place to start or develop your career with an emphasis...

  • Hair Stylist

    2 weeks ago

    Rome, United States Great Clips Full time

    Join a locally owned Great Clips salon, the world’s largest salon brand, and be one of the GREATS! Whether you’re new to the industry or have years behind the chair…great opportunities await!! Bring Your Skills and We’ll Provide*: A steady flow of customers - no current clientele required Guaranteed hourly wages and tips Flexible scheduling...

  • Hair Stylist

    1 month ago

    Rome, United States Great Clips Full time

    Join a locally owned Great Clips salon, the world’s largest salon brand, and be one of the GREATS! Whether you’re new to the industry or have years behind the chair…great opportunities await!! Bring Your Skills and We’ll Provide*: A steady flow of customers - no current clientele required Guaranteed hourly wages and tips Flexible scheduling...

  • BALE PRESS OPERATOR I

    1 month ago

    Rome, United States Mohawk Industries Inc Full time

    Are you looking for more? At Mohawk Industries, we're committed to more - more customer solutions, more process improvements, more sustainable manufacturing and more opportunities for our team. As a Fortune 500, global flooring leader with some of the best-known brands in the industry, Mohawk is a great place to start or develop your career with an emphasis...

  • Registered nurse

    2 weeks ago

    ROME, United States Atrium Health Full time

    p>The Registered Nurse (RN) is responsible for implementing the nursing process based on knowledge and experience in providing care for patients. The functions of a Registered Nurse are to collect patient health data, analyze the data, identify expected outcomes individualized to the patient, develop a plan of care that prescribes interventions to attain the...

  • Maintenance Mechanic

    1 month ago

    Rome, United States Kellanova Full time

    Do you have a natural knack for working with your hands and troubleshooting mechanical components? Join us as a Maintenance Mechanic in our Rome, GA plant. This is a night shift: 5pm-5am, Thursday – Saturday and every other Wednesday! The pay for this position is $26.35 per hour with room for growth.   You'll collaborate with an upbeat, hard-working,...

  • Sales Associate

    2 weeks ago

    Rome, United States Sun Tan City Full time

    Benefits & Perks:Pay: Starting pay $10 PER HOUR PLUS BONUSES/ COMISSIONS, FREE TANNING & PRODUCT DISCOUNTS ! No Experience Needed! Special deals for friends & family members too!Employment growth opportunitiesFlexible scheduling.Competitive Bonus Plan.Employee discount on products and services.Anniversary gifts for years of service.Fun environment with...

  • Maintenance Mechanic

    2 months ago

    Rome, United States Kellanova Full time

    Do you have a natural knack for working with your hands and troubleshooting mechanical components? Join us as a Maintenance Mechanic in our Rome, GA plant. This is a night shift: 5pm-5am, Thursday – Saturday and every other Wednesday! The pay for this position is $26.35 per hour with room for growth.   You'll collaborate with an upbeat, hard-working,...

  • Sales Associate

    2 weeks ago

    Rome, United States Sun Tan City - ChaffinBruner Group Part time

    Job DescriptionJob DescriptionBenefits & Perks:Pay: Starting pay $10 PER HOUR PLUS BONUSES/ COMISSIONS, FREE TANNING & PRODUCT DISCOUNTS ! No Experience Needed! Special deals for friends & family members too!Employment growth opportunitiesFlexible scheduling.Competitive Bonus Plan.Employee discount on products and services.Anniversary gifts for years of...

  • Social Media

    4 days ago

    Rome, United States TYM North America Inc Full time

    Job DescriptionJob DescriptionTYM North America, Inc is hiring a new member to the corporate marketing team. This role will entail the duties of both roles of a designer and production artist translating and following the TYM brand guidelines into a range of deliverables that support our national dealers and end user tractor customers. Additionally, this...

  • Maintenance Mechanic

    3 days ago

    Rome, United States Kellanova Full time

    Do you have a natural knack for working with your hands and troubleshooting mechanical components? Join us as a Maintenance Mechanic in our Rome, GA plant. This is a night shift: 5pm-5am, Thursday – Saturday and every other Wednesday! The pay for this position is $26.35 per hour.   You'll collaborate with an upbeat, hard-working, and diverse team to...

  • Maintenance Mechanic

    2 months ago

    Rome, United States Kellanova Full time

    Do you have a natural knack for working with your hands and troubleshooting mechanical components? Join us as a Maintenance Mechanic in our Rome, GA plant. This is a night shift: 5pm-5am, Thursday – Saturday and every other Wednesday! The pay for this position is $26.35 per hour with room for growth.   You'll collaborate with an upbeat, hard-working,...