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Senior Director of Marketing Strategy

3 months ago

Aurora, United States augmentjobs Full time
Job DescriptionJob Description

Position Overview: The Senior Director of Marketing Strategy will be responsible for developing and executing comprehensive marketing strategies that align with our company's business objectives. This role demands a strategic thinker with a deep understanding of market trends, customer behavior, and competitive landscape. The ideal candidate will possess exceptional leadership skills, a proven track record of success, and a passion for driving impactful marketing initiatives.

Key Responsibilities:

  1. Strategic Planning:

    • Develop and implement overarching marketing strategies that align with company goals and objectives.
    • Conduct market research and competitive analysis to identify opportunities and threats.
    • Define and oversee key performance indicators (KPIs) to measure the effectiveness of marketing initiatives.

  2. Leadership:

    • Lead and mentor a team of marketing professionals, fostering a collaborative and high-performance culture.
    • Oversee the development and execution of marketing campaigns, ensuring alignment with strategic goals.
    • Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure cohesive and integrated marketing efforts.

  3. Brand Management:

    • Develop and maintain a strong brand identity and positioning in the market.
    • Ensure consistency in messaging and branding across all marketing channels and touchpoints.
    • Monitor brand performance and make recommendations for improvements.

  4. Digital and Traditional Marketing:

    • Drive digital marketing strategies, including SEO, SEM, content marketing, social media, and email marketing.
    • Oversee traditional marketing channels, such as print, events, and direct mail.
    • Leverage data and analytics to optimize marketing campaigns and improve ROI.

  5. Budget Management:

    • Develop and manage the marketing budget, ensuring efficient allocation of resources.
    • Monitor expenditures and financial performance to ensure marketing activities are cost-effective.

  6. Stakeholder Communication:

    • Present marketing strategies, plans, and performance reports to senior executives and other key stakeholders.
    • Build and maintain relationships with external partners, agencies, and vendors.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred.
  • 10+ years of experience in marketing, with at least 5 years in a senior leadership role.
  • Proven experience in developing and executing successful marketing strategies.
  • Strong understanding of digital marketing and traditional marketing channels.
  • Exceptional leadership, communication, and interpersonal skills.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Experience with budget management and resource allocation.