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Marketing Operations/Campaign Coordinator
3 months ago
Tarana’s fundamental innovations in wireless technology are revolutionizing the broadband industry — enabling fiber-class residential service at a fraction of the cost and deployment time of fiber. We have hundreds of service providers actively deploying our G1 technology all over the world, and our continued growth has expanded the scope of our sales and marketing activities. That’s where you come in. We’re looking for an experienced and energetic marketer to own marketing operations and assist with a variety of campaign logistics. If you’re a driven self-starter who is eager to make a difference on a dynamic and fast-paced marketing team, this is a great fit
Job Responsibilities:
- Maintenance of Hubspot database and lead flow (distribution to salesforce and automated follow-up process, importing lists with thorough follow-up to ensure success, upholding all marketing CRM functions, maintaining inventory of all Hubspot marketing assets)
- Implementation and ownership of drip campaigns/lead nurture process (manage email marketing schedule, build and maintain segment lists, clean and enrich data before imports, maintain automated enrollment/workflows for all nurture efforts)
- Creation/optimization of lead scoring process, maintenance of flow and enrollment once perfected
- Internal campaign coordination — managing assets /timelines and aligning various stakeholders to drive progress
- Development and coordination of external ad strategy through various outlets
- Reporting and analysis of campaign efforts (tradeshows, webinars, emails, ad programs) to help us make educated decisions on future efforts — includes tracking progress of leads through sales funnel
- Other responsibilities as assigned
Required Skills and Experience:
- Bachelor’s degree in Marketing, business, or related field
- 2 years of Marketing Ops/CRM experience (Hubspot and Salesforce strongly preferred)
- ZoomInfo or other data enrichment experience a plus
- Digital advertising (paid search/paid social) experience
- Excellent attention to detail
- Superb organization and thorough project management
- Collaboration and communication, both written and verbal
Location: Milpitas CA
Structure: Reporting to Director of Corporate Marketing
The salary range for this position is: $80,000 to $110,000
Compensation will be determined based on several factors including, but not limited to: skill set, years of experience and the employee’s geographic location.
Tarana provides competitive benefits to employees in this role including: Medical, dental, and vision benefits, 401K match, flexible time off, and stock options.
Since our founding in 2009, we’ve been on a mission to accelerate the pace of bringing fast and affordable internet access — and all the benefits it provides — to the 90% of the world’s households who can’t get it. Through a decade of R&D and more than $400M of investment, we’ve created an entirely unique next-generation fixed wireless access technology, powering our first commercial platform, Gigabit 1 (G1). It delivers a game-changing advance in broadband economics in both mainstream and underserved markets, using either licensed or unlicensed spectrum. G1 started production in mid 2021 and has now been installed by over 160 service providers globally. We’re headquartered in Milpitas, California, with additional research and development in Pune, India.
G1 has been developed by an incredibly talented and pioneering core technical team. We are looking for more world-class problem solvers who can carry on our tradition of customer obsession and ground-breaking innovation. We’re well funded, growing incredibly quickly, maintaining a superb results-focused culture while we’re at it, and all grooving on the positive difference we are making for people all over the planet. If you want to help make a real difference in this world, apply now
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