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Data Analyst
2 months ago
Powering Performance Marketplaces in Digital Media
QuinStreet is a pioneer in powering decentralized online marketplaces that match searchers and "research and compare" consumers with brands. We run these virtual- and private-label marketplaces in one of the nation's largest media networks.
Our industry leading segmentation and AI-driven matching technologies help consumers find better solutions and brands faster. They allow brands to target and reach in-market customer prospects with pinpoint segment-by-segment accuracy, and to pay only for performance results.
Our campaign-results-driven matching decision engines and optimization algorithms are built from over 20 years and billions of dollars of online media experience.
We believe in:
- The direct measurability of digital media.
- Performance marketing. (We pioneered it.)
- The advantages of technology.
We bring all this together to deliver truly great results for consumers and brands in the world's biggest channel.
Job Category
In this role, you will become a critical player in driving the success of digital marketing campaigns through data-driven strategies. Your data analysis and digital marketing expertise will empower you to uncover insights, optimize performance, and support strategic decision-making. You will collaborate closely with analysts, data scientists, machine learning engineers , and account managers to enhance campaign effectiveness, ensuring that our marketing efforts yield maximum return. This position requires a dynamic individual capable of balancing multiple projects, diving deep into complex business problems, and identifying innovative solutions that drive growth.Responsibilities- Develop a deep understanding of the related data sources and leverage them to inform business decisions
- Gain a thorough understanding of our analytical tools and the automation of business processes and decision-making
- Employ diverse problem-solving strategies and balance multiple simultaneous efforts in a dynamic, fast-paced environment
- Embrace the opportunity to examine business problems and analyze growth opportunities
- Serve as a critical resource for identifying strengths and weaknesses and deploying creative approaches to analytical challenges
- Communicate insights effectively and promptly, responding to the business's analytical needs and delivering actionable plans for improving operations
Requirements
- 2+ years of experience in an analytical role
- A curious mindset that challenges the status quo and engages various stakeholders
- Ability to analyze diverse datasets and visualize key trends to draw insights from raw data
- Excellent communication and presentation skills, with the ability to summarize key findings and present data-driven results
- Strong analytical, statistical, organizational, and problem-solving skills, including anomaly detection, predictive analysis, market segmentation, and competitive analysis
- Proficient in SQL as tool to access enterprise datasets
- Experience with Tableau or a related Business Intelligence tool
- Proficiency using Python/Jupyter as ad-hoc analysis tool a plus.
Flexibility for occasional travel to different offices or events is essential to fulfill the duties of this role. This may include attending meetings, conferences, or training sessions, as well as collaborating with team members or partners in various locations. While travel requirements may vary, candidates should be prepared to engage in occasional travel as needed to support business objectives and foster professional relationships.
QuinStreet is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, national origin, pregnancy status, sex, age, marital status, disability, sexual orientation, gender identity or any other characteristics protected by law.
Please see QuinStreet's Employee Privacy Notice here.